Email Operations Lead

Pocket empowers people to discover, organize, consume, and share the content that matters to them. Our apps and platform are essential ways that millions of people discover and consume content on the web.

We are looking for an experienced Email Operations Lead to help us execute on our messaging strategy and connect Pocket users to stories worth their time and attention. We recently migrated all our messaging — including email, push notifications, and in-app messaging — to Braze, and are excited and eager to take advantage of this new platform. 

As our Email Operations Lead, your job will be to own the day-to-day operations and administration of Braze, including testing and launching dynamic messaging campaigns, managing our Braze database and sending procedures, and more. You’ll be working closely with an incredible team of partners across Analytics, Editorial, Engineering, Marketing, and Product. Together, you’ll build compelling and effective messaging campaigns that help Pocket users keep up to date on the things they care about, read or watch stories they’ve saved for later, or stay informed about new features and value in the Pocket apps. 

Come work with us and have a huge impact on connecting people with trustworthy content that matters on the web. 

What you’ll do:

• Be the subject matter expert for our day-to-day operations and administration in Braze.

• Drive end-to-end execution of Pocket’s owned communication channels and messaging roadmap. 

• Manage our Braze database (including custom fields, data flows and preference center / subscription management). 

• Utilize HTML/CSS and general messaging best practices to create dynamic, easy-to-use templates for emails, push notifications, and in-app messaging. 

• Set up, QA and launch complex messaging campaigns,  A/B tests with dynamic content, conduct post-experiment analyses and deep dives, and present recommendations and findings from test data

• Create and refine user segmentation for messaging programs. 

• Define send procedures and internal team permissions for messaging campaigns and oversee maintenance of messaging workflows. 

• Manage Braze SDK by keeping up-to-date with the latest releases and communicating to Engineering.

• Advise on the data handling and business logic for new messaging campaigns.

• Identify structural maintenance needs and enhancement opportunities within the Braze platform and ecosystem. 

• Partner with our Analytics team to track and measure multichannel campaigns, develop reporting dashboards and models, and socialize key learnings and results to the broader team. 

• Collaborate closely with partners across Analytics, Editorial, Engineering, Marketing, and Product to create compelling and effective messaging programs. 

What you already have:

• 5+ years experience working with Email Service Providers (ESPs), as well as related technology providers (eg: Movable Ink; LiveIntent)

• Strong SQL knowledge 

• Excellent understanding of email execution concepts and metrics; deliverability; best practices

• Fluency in HTML/CSS to review, build and debug emails 

• Strong understanding of data management and data exchange concepts

• Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM; GDPR; CASL; Apple MPP laws and regulations around email and push notifications

• Self-starter who can work independently and within a cross-functional team

• Excellent writing and presentation skills

• Excellent analytical and quantitative skills

• Passionate for automation, process and scaling marketing comms

About Mozilla 

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission.  We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at [email protected] to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws.  Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.

Group: D

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Req ID: R2099