Engagement Marketing Manager

WW is looking for candidates to help change people's lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Who we are
At WeightWatchers we seek to transform the lives of millions of members across the globe. Our products unlock healthy habits and behavior change, strengthened by a community of support and coaching both IRL and digitally.
We are looking for an Engagement Marketing Manager within the Product Marketing team to build new approaches to engaging members across experiences, with a special focus on our CRM and member engagement channels (e-mail, push messaging, in-app messaging). This is a global role that has an impact on all markets in which WeightWatchers is present.
What you will do
We are one WW team focused on deeply understanding our members. You will partner closely with Product Management, Product Marketing, Marketing Technology, CRM, and Analytics teams to understand our members, and with this knowledge, you'll help operationalize our strategy to activate and engage members across the lifecycle.
In this role you will:

• Create global lifecycle marketing campaigns and journeys together with cross-functional partners
• Enable go-to-market for product and feature launches across our member engagement channels and across all markets
• Own global e-mail communications with our members and continually develop the channel
• Roll out our approach to rapid test + learn in our member engagement channels
• Collaborate within Product Marketing to drive continual member engagement
• Proactively identify and execute opportunities to drive increased engagement with new and existing members
• Partner with Marketing, Marketing Technology and CRM to continually optimize our member engagement formats

Who you are

• 3+ years working in CRM, engagement marketing, lifecycle marketing, product marketing or related roles
• Expertise in customer engagement platforms/CRM software (e.g., Braze, Salesforce, HubSpot)
• Solid experience in A/B testing and channel optimization
• A knack for creation and the ability to work closely with copy and design teams
• Able to collaborate with global, cross-functional teams
• Analytical mindset with a curiosity for numbers
• A passion for wellness
• BA/BS degree required
• English language fluency - proficiency in French, German, Dutch or Swedish a plus

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At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.