Field Marketing Manager

Meet Upside:

Upside is a high-growth retail technology company driving hundreds of millions of dollars in proven profit to brick and mortar businesses. Unlike the many apps and services that provide discounts to consumers but actually hurt retailer profitability, Upside is the only two-sided marketplace that provides proven incremental profit to retailers. Tens of thousands of retailers nationwide are seeing a 52% ROI on average—results that have been independently audited by Fortune 500 and third-party analytics companies. On the consumer side of the marketplace, millions of users power $5 billion in purchases through the Upside platform every year. They use our top-rated mobile app to see 2 to 3 times more value on their purchases than with any other product. By helping people and businesses do better, communities grow stronger. You’ll join a Team whose experience hails from places such as Google, Uber, Instacart, Capital One, and MasterCard with proven startup executives and venture capitalists. 

Upside was named #2 on Deloitte's 2021 list of Fastest Growing 500 Tech Companies and  #308 in Inc.’s America’s fastest growing private companies of 2022. Upside’s Series D was raised in March 2022 and led by General Catalyst at a $1.5B valuation. Other investors include Bessemer Ventures and Formation8.

Meet the Marketing Team:

The Upside Marketing Team is made up of hardworking writers, data wizards, designers, and storytellers with a diverse set of backgrounds and experiences! This new Specialist role sits within the merchant marketing team and will work closely alongside our communications and content team, the design team, and the product marketing team to build compelling, data-driven campaigns.

About the Job:

As the Field Marketing Manager for Upside, you will orchestrate and implement B2B event based marketing campaigns to drive measurable growth of our merchant network in target markets. This role works with the Head of Field Marketing and partners with the franchise and enterprise sales & account teams to identify marketing-supported needs and gaps to achieve our growth goals. The ideal candidate will thrive at the intersection of creative and analytics, demonstrate the ability to succeed in a fast-paced environment, has high standards, great attention to detail, and a passion for taking things to the next level.

What you’ll do:

• Build and implement impactful marketing programs, including trade shows, conferences, and other events, using a data-driven approach
• Run event logistics, including sponsorships, space configuration, booth location, production schedule, invitations, catering, A/V, and marketing materials
• Lead planning meetings and provide strategic logistical oversight for events in the pipeline
• Update and maintain trade show documents and presentations, including production schedules and supporting promotional materials and placements
• Create, manage, and maintain appropriate levels of event inventory
• Cultivate positive relationships with internal collaborators to improve opportunities for marketing promotion and sales engagements
• Build and maintain relationships with vendors and associations to drive market penetration and brand positioning
• Source and negotiate optimal pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping
• Maintain accurate budgets for all events and facilitate payments and purchase requisitions
• Direct logistics and oversee onsite schedules for the internal team
• Collaborate with marketing operations to ensure that all events are tracked and have accurate post-event attribution and reporting
• Understand audience, company pitch, and be prepared for lead capture and intake

What you need:

• Bachelor’s degree in Communications, Marketing, Hospitality or similar field
• 4+ years of demonstrated ability in B2B marketing, event planning or project management, 3 years of demonstrated ability in trade show planning and logistics preferred
• Experience in evolving campaigns based on performance data, feedback from sales and understanding of the business
• Passion for speaking to and educating audiences of a diverse group of backgrounds with an interest in sales strategies
• Familiarity with detailed fiscal budgets for trade shows and corporate events
• Shown capacity for exceptional customer service. Outstanding communication and teamwork skills are critical.
• Excellent project management skills, with a proven ability to consistently prioritize and lead multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
• Ability to work independently as a self-starter in a fast-paced environment with minimal supervision to resolve issues and take ownership for tools and processes
• Ability and willingness to travel 30% for onsite event management and team meetings.

The fine print:

• Location: Upside employees are currently working from home during the COVID-19 pandemic. Once it’s safe to return to the office, this role can sit at our Austin office in The Domain on a hybrid schedule or remote from Houston.
• Notice to recruiters and placement agencies: This is an in-house search. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!