Field Marketing Manager

Brandwatch a Cision product empowers over 5000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering AI-enriched digital consumer intelligence with industry-leading social media management tools Brandwatch offers a complementary suite of specialized best-in-class products and services that support intelligently connected workflows. With Brandwatch brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over Brandwatch has 17 offices across the globe and more than 1000 employees worldwide.

We're seeking a dynamic Field Marketing Manager to grow and drive demand with a primary focus on the UKI region. In this role you will create and manage B2B lead generation campaigns to drive high-quality leads for our sales team. You’ll lead the strategy planning and execution of content and messaging to the right audience at the right time. We want someone with a strong sense of ownership who expects to be hands-on from start to finish.

The role:

• Develop integrated demand programs mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments

• Work closely with our UKI sales team and forge strong communication and processes between teams

• Execute regional field marketing campaigns including email campaigns trade shows direct marketing webinars and other lead generation activities

• Continuously measure manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions

• Plan and execute digital marketing strategy with other team members

• Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics including MQLs SQLs Opportunities and revenue created through leads

• Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards

Essential Skills and Experience:

• Knowledge of Marketo/Eloqua/SFDC (or similar)

• Strong written and verbal communication

• Strong attention to detail accuracy and creative skillsBA/BS degree preferably in marketing PR or business

• 5+ years of marketing experience preferably in B2B marketing including specific experience with content marketing multi-touch campaigns demand generation and multi-channel

• Experience with A/B testing inbound and outbound marketing tactics

• Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads

• Deep understanding of how to manage and optimize the lead handoff from marketing to sales.

• Demonstrated success working in a collaborative cross-team capacity—both internally and externally.programs and tactics such as email webinars digital social paid and content partnerships

• Experience in the software industry sector highly desirable

• Demonstrated track record of generating innovative content and campaigns that exceed target goals

What you will get:

• Career progression opportunities

• Dental and healthcare plan

• Employee Assistance Programme (EAP)

• Benefit Hub– retail discounts

• Learning Portal

If this sounds like you and you feel you have what it takes to succeed in this role we want to hear from you!

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If you’ve found our job opportunity interesting but you don’t meet all of the requirements it’s still worth applying. We’d love to hear from you!

At Cision we're revolutionizing the way brands connect with their audiences. We provide PR marketing and social media professionals with the tools they need to excel in today's data-driven world enabling them to see and be seen understand and be understood by the audiences that matter most. Our deep expertise exclusive data partnerships and award-winning products including CisionOne Brandwatch and PR Newswire empower over 75000 companies and organizations including 84% of the Fortune 500 to achieve their goals.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity equity and inclusion is vital to driving our culture sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com .

Cision is proud to be an equal opportunity employer seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race color religion sex gender identity or expression sexual orientation national origin genetics disability age veteran status or other protected statuses.

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