Founding Growth Lead

About the Role

Alpha is a new consumer trading app built to bring a gamified mobile-first trading experience to a mainstream audience. We're looking for a Founding Growth Lead to own user growth end-to-end as Alpha moves from waitlist to launch. This is a founding seat: you'll personally build the growth function from the ground up working directly alongside the founding team to establish the channels mechanics and systems that will define how Alpha scales. This role is for a builder who has personally taken a consumer product from zero owned the metrics and wants to do it again with a category-defining product.

Responsibilities

• Own the waitlist and referral economy at tradealpha.app — including queue rewards contests and ambassador programs that turn early users into Alpha's first growth engine
• Design and ship the gamification economy — leaderboards daily rewards and contests
• Build and run paid and unpaid acquisition end-to-end across TikTok Reels X YouTube and Google — producing creative and lifecycle directly without long agency handoffs
• Own lifecycle marketing across push email and in-app messaging to drive activation and retention through the trading experience
• Personally run KOL and community-led acquisition — DMing and onboarding trading group leaders FinTwit / FinTok / YouTube traders and individual whales
• Operate Alpha's communities across Discord Telegram and X Spaces turning early users into a core retention and referral surface
• Design and implement user retention loops pulling your own data to identify drop-off and ship weekly experiments against it

What we're looking for

• 3+ years of experience in growth or GTM at a pre-Series B consumer startup with at least one stint as founder or CEO of a consumer product
• Hands-on ownership of acquisition activation retention and referral metrics in a prior role — not contribution ownership
• Demonstrated ability to ship directly: writes own copy builds own landing pages runs own outbound pulls own data
• AI-native by default — produces creative copy and analysis directly with AI tools as part of daily workflow
• Comfort operating as a solo IC for 6+ months and building the growth function from scratch

Nice to haves

• Prior experience in social finance banking or trading consumer apps
• Experience designing and shipping gamification mechanics (leaderboards contests rewards referral economies)
• Prior experience working with KOLs creators or community leaders as an acquisition channel
• Based in NYC or open to NYC

What We Do

Users can long or short assets like gold oil and Nvidia without needing to worry about the complexity of options. The experience is meant to be extremely friendly for retail traders with no lengthy signup crypto knowledge or financial jargon serving as a barrier to entry.