Freelance Public Relations Director (Short-Term Contract)

About You

Nutrafol is seeking a dedicated individual to join our Brand Marketing team in a contract role through ~January 2024 with full-time (approx. 40/wk) hours. The role involves leading the Public Relations function and working alongside multiple stakeholders and partners, reporting into the VP of Brand Marketing.

Responsibilities: 

• Lead strategy and execution of Public Relations program while Director of Public Relations is on parental leave, with support of the Public Relations Manager and external PR agency partners 
• Align with stakeholders and drive communications outreach strategy for campaigns that support marketable moments (i.e. product GTMs, brand campaigns, partnerships, reports/surveys)
• Act as a strategic communications advisor by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages and managing issues and crisis communications
• Participate in regular touch-bases with cross-functional leads and channel owners (i.e. social media, influencer, affiliate and product marketing) to assure consistency in communications across all external and owned comms 
• Present and sell in PR ideas and programming to executives and leadership, provide updates and reporting on effectiveness and results 
• Oversee key partnerships including strategic planning, ongoing relationship management and cross functional working groups/collaboration
• Act as day-to-day manager and mentor for Public Relations Manager and oversee management of external PR agency 
• Update and build out PR strategy with the VP of Brand Marketing for 2024 
• Oversee PR budget

Qualifications:

• 12+ years of public relations experience (in-house or agency) 
• Prior experience in beauty, wellness and/or healthcare 
• Proven track record of navigating and thriving in a quickly-changing environment
• Strong written, editing, verbal, and presentation skills
• Highly motivated with a bias for action & the ability to execute

Compensation: This is a contract role with an hourly rate of $75-$100 USD/hour. Please Note that contractors are not eligible for benefits; benefits listed below are applicable only to full-time, benefits-eligible employees.