Freelance Senior Data Engineer

This freelance role offers an opportunity to lead the implementation and optimization of web analytics and data tracking frameworks across digital platforms. You will design and maintain scalable tracking architectures that provide accurate insights into user behavior, collaborating closely with engineering, product, and analytics teams. As a key contributor, you will ensure data quality and consistency while supporting strategic business decisions through actionable analytics. This position requires hands-on expertise with Google Analytics ecosystems, DataLayer structures, and event tracking, while offering exposure to complex, cross-functional environments. The role is ideal for someone highly independent, detail-oriented, and passionate about leveraging data to enhance digital experiences.