Global Ecosystem Marketer, Demand & Analytics

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

Much of the Partner Ecosystem success will hinge on our ability to drive incremental business through the newly recruited Business Partners PLG offerings and new routes to market. In order to achieve our New Client Acquisition and Ecosystem objectives we must expand our ecosystem with new transacting (Sell) and embed(Build) partners and lean into the Product Led Growth areas.The Global Ecosystem Marketer Demand & Analytics team member will be a part of the xEcosystem Strategic Priorities Squad and focus on driving both the demand activities for Business Partner Recruitment and analytics. The responsibilities of this mission will be to:

1. Operate as the Ecosystem Marketing focal to collaborate with the IBM Demand Strategy team on driving and executing Ecosystem demand priorities
2. Orchestrate the tracking and optimization of Client Interest routing for Ecosystem
3. Work with Digital and Ecosystem Marketing teams to design and track the Partner journey mapping
4. Lead reporting and update Recruitment and PLG marketing scorecards for the Squad
5. Derive Insights and communicate on results to stakeholders and extended teams
6. This role requires a self starter with the ability to collaborate cross functionally while partnering with the other members of the Ecosystem Strategic Priorities Squad and Geography teams (Partner Recruitment PLG AI For Business Distributors).
7. This is a Hybrid role attendance to the office will be required only 3 times peer week

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Required Technical and Professional Expertise

• 2+ years working in marketing executing on activities and tactics
• Proficient in analytics and data analysis
• Ability to derive insights from data and make data driven decisions
• Relentless commitment to collaboration

Preferred Technical and Professional Expertise

• Experience with demand strategy and/or analytics functions
• Experimentation- working quickly to pilot and fail fast mindset
• Highly collaborative to bridge communication gaps

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