Global Industry Marketing

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

As a Field M&C Professional you’ll build market engagement plans in a geography to drive
business pipeline and revenue objectives based on a deep understanding of clients and the local
market.

As a Field Marketer you will:

• Design and execute local marketing and communications plans to support go-to-market strategies
• Leverage knowledge of multiple tactics and marketing and communications activities in your plans including live or virtual events brand recognition social media marketing digital and email lead generation activities and channel/partner marketing
• Brief enable and collaborate with Sales Clients IBM Partners and/or internal stakeholders
• Measure analyze and report on the impact of marketing and communications activities

This is a Hybrid role attendance at the office will be required only 3 times per week.

Required Technical and Professional Expertise

• Fluency in English
• Experience in relevant markets creating and implementing successful marketing and/or communications plans leveraging a range of tactics and technologies within budget and on time
• Ability to work with cross functional and multicultural teams
• Ability to align to set goals and objectives while being able to quickly pivot based on business needs
• Understanding of technology products sales cycles and solution positioning
• Working knowledge of salesforce CRM ideal
• Ability to leverage data to make market aligned decisions to support go-to-market execution
• Ability to craft clear briefs/communication to key stakeholders

Preferred Technical and Professional Expertise
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