Global Partner Marketing Development Fund (MDF) Program Manager

Introduction
At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM you join a culture of openness collaboration and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
Our Ecosystem Marketers have a deep understanding of our partners: how they sell how they make money and what their priority offerings are. A critical part of our Marketing organization they drive partner-led demand motions to scale business growth for IBM’s technology and Consulting offerings.

The Partner Marketing Development Fund (MDF) Program Manager identifies pilots and scales innovative ways to streamline the funds allocation utilization and governance process in partnership with key stakeholders. They are constantly asking “how do we simplify the way our partners leverage our distributed funds program and platform?”

Responsibilities include:

• Developing successful and unique joint go-to-market plans to help partners meet their goals
• Deep understanding of all aspects of MDF including knowledge of MDF processes and payment disbursement platforms; and understanding of claims management with partners
• Collaborates cross-functionally to ensure quality and alignment with broader plans including demonstrated experience working with Marketing Legal Trust & Compliance Business Controls to ensure MDF programs operate effectively
• Scales strategies globally – working with geography teams to try new means of engaging and scaling what works
• Managing and tracking budget usage and performance.

This is a Hybrid role attendance to the office will be required only 3 times peer week
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Required Technical and Professional Expertise

• Experience in Marketing
• Experience using various tools MDF management platforms project management and data analytics programs to monitor and measure activities including proficiency in tools such as Tableau and Excel
• Confident and clear communicator

Preferred Technical and Professional Expertise

• B2B partner marketing experience: understands partners and the varying levels of marketing skills and resources they can deploy
• Experience in managing MDF programs end to end
• Experimentative mindset – works quickly to pilot succeed/fail fast and scale what works

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