Go-to-Market Manager

Rachio is a mission-based startup advancing the smart home outside, through conservation and connection. A category leader within the smart home industry, Rachio creates innovative technology and solutions that enliven the outside space of any home through exceptional products, data-driven personalized recommendations and an unmatched user experience. Together, the Rachio community has saved *60 billion* gallons of water - and counting.

Rachio seeks a Go-to-Market Manager who will provide data-driven business insights for new products, features and services, that help the team ensure launch readiness and manage short-term/long-term Product Marketing planning. This position will report to the Chief Marketing Officer and work cross-functionally with other teams such as Sales, Product, and Customer Service. As a key member of the Marketing team, you will analyze data on products and relevant categories to develop the right Go-to-Market strategy and execution plan to bring these new products and services to market. This includes analyzing promotional opportunities, understanding the market, and performing in-depth market research. You will help drive business across channels such as Consumer, Pro, Utility, Retail, and more. You must have a passion for product marketing, knowing the ins and outs of every new and existing Rachio product or service, while being able to explain solutions in the most understanding and effective manner. 

• Spearhead the development of go-to-market strategies for a variety of products, services, and features
• Work with the Product and Engineering teams to know the ins-and-outs of every new product and service - partnering during the research and development of every new offering. 
• You will be the expert on the product on the marketing team, working with the other departments to craft the most effective plans, be it the Brand team, Growth team or other functions
• Work cross-functionally to initiate and lead go-to-market activities that help Rachio achieve ambitious sales goals
• Partner closely with the Sales team to execute strategies for current and future hardware/software
• Analyze and synthesize critical data to develop insights that improve Rachio’s competitive position in the market
• Research, build, and maintain a competitive landscape tracker, continually bringing information from our competitors to the Marketing and Product teams

• 5+ years of experience in product marketing, marketing management, project management, or relevant fields
• Experience launching physical products - ideally tech, but not required - and knowing the steps it takes to get from ideation to market
• Experience developing and executing operational and strategic initiatives at a national level
• Experience developing value propositions, market research, and thinking through all factors when it comes to launching new offerings
• You’ve worked with multiple facets of marketing, so you can seamlessly work with channel marketing, digital marketing, PR or any other function
• An analytics mindset with the ability to find & evaluate market information in order to develop analysis that can be understood at all levels of the organization 
• Experience working with Product and Engineering teams, understanding how they perform research and using that knowledge to create marketing plans
• Flexibility and willingness to take on new challenges

• The salary range for this role is $95,000 - $115,000 with a bonus structure based on individual and company performance
• Stock options

• This is a remote position
• Travel expectations: minimal, less than 5%
• You must be legally authorized to work in the US

• Insurance: 
• Medical, dental, and vision insurance -- premiums are 100% paid for employees and 60% paid for dependents, based on company sponsored plans.
• Employer paid Basic Life and AD&D insurance
• Optional benefits include: short term disability & long term disability, pet insurance, and more!
• Time Off: Unlimited PTO, 10 paid sick days per year, Empathy Leave, and paid Parental Leave
• Retirement: 401(k) plan with a company match
• Paid Travel: Rachio is a remote company, headquartered in Denver, CO. We host company events with paid travel to & from Denver 

• Professional Development: Employees receive an annual stipend to put towards furthering their education and career growth

• Work From Home: Employees receive a monthly stipend to put towards enhancing their remote work experience

• Relaxed dress code: Wear what makes you feel most comfortable working at Rachio

• Start with Empathy: We listen with the intent to understand, not simply to respond. We assume positive intent, and remember that at the end of the day we are all human and on the same team. 

• Fail Strategically: We view the unknown as an opportunity to learn and therefore grow. We encourage and support each other in taking risks and testing the status quo. We bias towards action, look for early feedback, and take the time to openly share learnings with the team. 

• Participate & Commit: We believe that the best decisions are made when we show up fully. We challenge assumptions, discuss the data, and ask the hard questions. Decision-makers protect the time to collaboratively explore and welcome wild and unconventional ideas. In the end, everyone may not agree with the final decision, but they feel heard and are committed to the path forward. 

• Delight to Sustain: We believe that our customers don't have to compromise to be sustainable. Our first priority is to provide a delightful experience that adds value to their lives while creating a better future for our planet. 

• Please apply via our careers page 

• A cover letter is required

Studies show that women and people of color are less likely to apply to jobs if they don’t meet every listed qualification. Here at Rachio, we care about your ability to get the job done more than how you gained your experience. If you are hesitant to apply but feel you can excel in the role with your experience, we want to see your application!

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.