Group Marketing Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Santa Clara, CA location in the Structural Heart division.

Structural Heart Business Mission: why we exist

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

What You'll Work On

The Group Marketing Manager is responsible for setting the Division strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This "product champion" is the focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives. This position is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation. The Group Marketing Manager is responsible for assisting in the following activities for their product(s): o Recognition of new products to be developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team. o Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets. o Support the commercial organizations in achieving Plan/Update objectives. o Provides direction and input to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives. The Global Marketing Senior Product Manager position differs from Area or country-specific Product Management jobs in three key ways: o Greater involvement in setting division-wide strategies (e.g. what products to fund) o Direction and leadership to the R&D organizations throughout the product development cycle (e.g. developing customer requirements) o Exposure to all international markets, with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics.

• The Group Marketing Manager is responsible for creating global demand for their product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
• This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
• The following are some of the key responsibilities: Business Expansion: Participate in strategic planning initiatives such as PMP (Portfolio Management Process) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.
• Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
• Scientific and Promotional Tool Creation: Provide the commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan.
• Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product.
• This includes providing direction to the Commercial Areas/countries and all in-house groups.
• This entails use of technology-based tools such as the ADDOnline intranet, conference calls, meetings, and international field travel.
• External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
• Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
• Develop the Marketing Plan: Incorporate all aspects of the marketing mix.
• Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.
• Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market.
• Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysiscustomer, financial, and timeline impact).
• Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch.
• This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.
• The Global Marketing Manager is responsible for achievement of the goals and objectives of Global Marketing, the Division, and each of the Areas.
• Performance will be monitored versus the annual marketing plan, and execution against the action items and financial objectives.
• Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines.
• Must work within budget guidelines.

Required Qualifications

• Bachelor degree in business, life sciences, engineering or related technical discipline.
• Diagnostics or Healthcare Experience.
• 5 years Marketing Experience.
• 3 years Product Portfolio Size.

Preferred Qualifications

• MBA is desired.

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between:
N/A

JOB FAMILY:
Product Management

DIVISION:
SH Structural Heart

LOCATION:
United States > Santa Clara : Building A - SC

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Not specified

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf