Growth, CRM Analyst at Trendyol

Growth, CRM Analyst

Trendyol · Istanbul / Maslak

Company

Trendyol

Location

Istanbul / Maslak

Type

Full Time

Job Description

Team: Marketing

About the Team

At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

Responsibilities

Design segmentation for many different business parties (customer, seller, influencer, cargo company etc. )

Define business rules for each segment and set targets with business owners

Create and optimize journeys for each segment and feature to meet the business kpis

Work with the product team to improve any business process for onboarding or engagement of each segment

Work with the business owners to design and execute growth opportunities for each segment

Automate tracking and communication of any feature for any segment

Expected Qualifications

Bachelor's or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering

3+ years experience in data analysis, project & product management.

Marketing automation tools are a plus.

Coding skills – ability to code in one or more languages (SQL, Python)

Communication Skills - Excited to work with different functions within company, creative problem solver who thrives with ambiguity

Familiar with digital analytics tools (ie Google Analytics, Adjust) and visualisation tools (Looker, Qlikview etc.)

Strong analytical skills and experience of working with large volumes of data

Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making

A genuine interest in digital disciplines and stay up to date on trends

Excellent written and verbal communication skills in English

The experience range for this position is suitable for specialist/senior specialist and executive(non-team management) roles

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