Growth Marketing Manager (Growth Hacker)

About the role: 

We are seeking an exceptional Growth Marketing Manager (Growth Hacker) to join our Growth Marketing team (within the Growth team in the Product org). This role will report to the VP of Growth Marketing. You will be responsible for driving member sign-up and engagement with Garner including owning experimentation to optimize existing marketing channels launching new marketing channels and building our personalized engagement engine (based on a member’s profile & behaviors triggering unique member communication journeys). This is a high-impact role at the heart of our growth engine - helping us engage more members deliver a first-class member experience and ultimately improve health outcomes at scale. 

Where you will work:

This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday Wednesday and Thursday. 

What you will do:

• Own KPIs related to sign-up rate and engagement (app usage reimbursement with Garner) across our book of business  
• Own full-funnel high volume experimentation: You can run multiple high-velocity A/B and multivariate tests weekly across email SMS direct mail push notifications to drive sign-up and engagement KPIs 
• Launch new marketing channels & tactics: Innovate to develop new marketing tactics & channels that help us drive member sign-up and engagement with Garner - end-to-end design and execution - including strategy & concept design business case / ROI proposal & analysis testing & iteration and reporting to leadership on performance
• Build segmentation & personalized journeys: Build capability for segmenting targeting and personalizing member journeys through complex automated workflows in Iterable that leverage multiple data sources (health triggers demographics Garner engagement) to deliver 1:1 personalization at scale  
• Build scalable processes & AI tools: You will build our “growth tech stack” automate workflows build AI tools (eg coding & QA agents in Iterable reporting & campaign optimization personalized messages to members) and create automated dashboards to analyze and optimize campaign performance  
• Collaborate cross-functionally: Partner with other Product teams Client Management Engineering Revenue Operations and Data 

The ideal candidate has:

• 5-8+ years of B2C marketing experience and a proven Growth Hacker: Strong experience in Growth at high-growth tech health tech or ecommerce company (in a growth marketing growth hacking growth product lifecycle marketing or similar role)
• Results-oriented strategic problem solver who is analytical creative & innovative results-driven and excited to build new capabilities to increase our sophistication in B2C marketing 
• Proven track record with experimentation including high volume A/B testing driving real quantitative results 
• A technical marketer who has strong proficiency in marketing automation platforms (preferably Iterable) executing campaign builds & leveraging HTML/CSS for basic email template customization
• Personalization expert with deep experience in segmentation targeting and executing personalized member journeys
• Strong critical thinking & problem solving skills - able to break down complex problems with logic structure and supporting in-depth analysis 
• Strong project management skills - ability to juggle multiple priorities meet deadlines and work cross-functionally  
• A desire to be a part of a high-performing mission-driven team that operates with intense urgency a strong sense of individual accountability and a commitment to authentic feedback.

This is a unique opportunity to join a fast-growing company in a transformative role helping shape the future of healthcare.

The target salary range for this position is $145000 - $190000. Individual compensation for this role will depend on various factors including qualifications skills and applicable laws. In addition to base compensation this role is eligible to participate in our equity incentive and competitive benefits plans including but not limited to: flexible PTO Medical/Dental/Vision plan options 401(k) with company match flexible spending accounts Teladoc Health and more.

What We Do

Garner Health is a health tech startup that is transforming the healthcare economy by enabling patients to receive high-quality and affordable care. Garner Health has two core offerings: Garner a benefit program that uses a new approach to data science and incentive accounts to help employees find the best doctors in their communities and Garner DataPro a provider recommendation platform that serves referrals based on the most accurate provider performance and directory data in the industry. Garner Health’s offerings utilize over 75% of the medical claims data in the United States to objectively examine patient outcomes based on more than 500 specialty-specific quality and efficiency measures. By analyzing millions of healthcare journeys across 82 distinct medical specialties Garner Health sets a new industry standard in delivering reliable actionable referrals and navigating patients to the highest-quality providers. Garner Health is a remote-first company based in NYC.

Why Work With Us

Our values connect us in caring deeply about doing something different and hard — transforming the healthcare economy. They create an actionable set of norms for how we operate including how we make decisions and support one another. Learn about our values here: https://www.getgarner.com/about.

Gallery