Growth Marketing Manager Paid Social

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online membership-based market we deliver the highest quality healthy and sustainable products at member-only prices while matching every paid membership with a free one for someone in need. Every day we leverage innovative technology and member-first thinking to help our over 1700000+ members find better products support better brands and build a better world in the process. We are also a Certified B Corporation a Public Benefit Corporation and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

Thrive Market is on a mission to make healthy affordable food accessible to every American. As we enter our next phase of growth acquisition marketing is a major focus with paid social playing a critical role in driving new member growth.

We’re hiring a Growth Marketing Manager to help support and scale our paid social strategy for new member acquisition. This role will support and lead  performance across TikTok Reddit Snapchat and Meta with responsibility in managing channel strategy driving experimentation and translating insights into sustained growth. The Growth Marketing Manager will have meaningful ownership over budget creative testing and performance outcomes and will directly influence Thrive’s member growth trajectory.

This is a strong fit for someone who combines analytical rigor with sound marketing judgment enjoys operating with autonomy and is excited to build and evolve acquisition strategy at scale. This role reports to the Senior Manager of Member Growth.

• Own end-to-end setup execution and optimization of paid media campaigns across platforms (e.g. Meta TikTok Reddit Snapchat). Build and launch campaigns ad sets and ads directly in-platform with proper structure naming conventions and tracking.
• Manage daily budgets bids pacing and allocations to hit performance targets (CPA ROAS CAC).
• Execute on structured testing plans (creative audience landing page offer A/B split CLS geo-lift BLS and more).
• Ensure a consistent volume of new creatives is launched weekly to support testing goals. 
• Track creative fatigue and proactively refresh underperforming assets
• Own day-to-day trafficking of campaigns including ad builds and QA
• Perform pre-launch and post-launch QA to ensure correct budgets bids and optimization events accurate links landing pages and tracking parameters.
• Manage UTMs naming conventions and tracking consistency across all channels
• Maintain and QA product feeds for Meta Google and TikTok catalogs. Ensure product data accuracy (pricing availability titles images). Troubleshoot feed errors disapprovals and syncing issues.
• Partner with merchandising/product/ Feedonomics and Marpipe teams to align feed with promotions and priorities
• Troubleshoot delivery issues (ads not spending disapprovals learning limitations
• Maintain clean account structure and prevent fragmentation
• Continuously improve signal quality (CAPI event taxonomy deduplication) to future-proof performance in a privacy-constrained ecosystem.
• Stay ahead of platform changes and proactively adapt structure bidding and creative to maximize learning and scale.
• Maintain campaign hygiene documentation and organization within ad accounts
• Support pacing weekly channel reports change logs and monthly accruals
• Support a TikTok re-boot emerging channels to scale (Reddit AppLoving and more)

• Bachelor’s degree in Marketing Business or a related field
• 5+ years of experience in performance or growth marketing with deep expertise in paid social
• Extensive hands-on experience managing Meta TikTok Snapchat campaigns at scale. (optional: Reddit AppLovin)
• Proven track record of managing and scaling multi-million-dollar performance marketing budgets
•  Strong analytical skills with the ability to translate complex data into clear actionable insights including familiarity with attribution methodologies such as Marketing Mix Modeling (MMM) Multi-Touch Attribution (MTA) and Last-Click analysis.
• Demonstrated experience leading structured creative testing programs and influencing creative direction
• Experience in subscription and/or e-commerce businesses; health grocery or wellness experience is a plus
• Experience in full-funnel marketing
• Strong communicator who can clearly articulate performance drivers trade-offs and recommendations
• Comfortable operating with ambiguity and taking ownership in a fast-paced environment
• Curious pragmatic and motivated to continuously improve performance through testing and iteration

• Compensation Description - The base salary range for this position is $110000 - $120000/Per Year. 
• Compensation may vary outside of this range depending on several factors including a candidate’s qualifications skills competencies and experience and geographic location. 
• Total Compensation includes Base Salary Stock Options Health and Wellness Benefits Flexible PTO and more! 
• This position requires traveling to our HQ office in Los Angeles California twice a year for all-company summits; once in the summer and once in the winter.

What We Do

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. We're an online grocery store that delivers the highest-quality organic and sustainable products at member-exclusive low prices. What's more every paid annual membership sponsors a free one-year membership for a family in financial need. Every day we leverage innovative technology and member-first thinking to help our more than 1.5 million members find healthy products support brands making an impact and build a better food future in the process. In 2020 we became a Certified B Corporation making us the largest grocer in the U.S. to earn this coveted qualification.

Why Work With Us

Thrive Market was born out of a mission to deliver better products better brands and a healthier lifestyle to families throughout the United States. Our team is energetic talented and collaborative working together to reach our goal of providing our members with a best-in-class marketplace.

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