Growth Marketing Manager - Onboarding and Engagement

The Opportunity:

The Growth Marketing Manager partners closely with our Product and Customer Success teams to own, grow and optimize programs for increased usage of current products and features to support user growth, engagement, and retention throughout the customer journey. We're looking for a results-driven Growth Marketer who can seamlessly transition from synthesizing available data to developing a cross-channel go-to-market strategy for a new feature to influencing cross-functional stakeholders. As part of our Marketing team, you'll work in an incredibly collaborative environment with a shared goal of consistently increasing usage and adoption and driving user retention.

Responsibilities:

• Work closely with our Product and Customer Success team to launch new campaigns to increase usage of existing features across customer segments 
• Partner with cross-functional teams such as Customer Success, Onboarding, Activation and Sales to enhance customer comprehension of core product features to drive more high value user actions, from onboarding experience and feature engagement campaigns to retention initiatives
• Develop data-driven, cross-channel marketing strategies to drive feature adoption, engagement, and conversion, including push, email, and in-product
• Collaborate with creative stakeholders to produce on-brand campaign creative
• Define and execute a growth marketing roadmap aligned with company objectives and supported by customer data, platform data, market research, and competitive analysis
• Communicate strategy and data-supported results to key stakeholders including senior management
• Communicate technical requirements to Product and Engineering stakeholder in order to bring to life any new technical innovations required to enhance the user lifecycle
• Analyze retention campaign data to determine what is working and not working; Run A/B tests to vet champion/challenger hypotheses to deliver campaign performance. improvement; work with Analytics to construct experiment design briefs, set KPIs, and gauge the incremental impact of a new initiative.
• Own end-to-end project workflow for product/growth marketing cross-channel communications and related lifecycle enhancements. Maintain and communicate product/growth marketing and customer education throughout the lifecycle, working cross-functionally to manage production and execution through QA and deployment.
  

Skillset:

• Must be a self starter and a strategic thinker who looks to solve problems, and harness opportunities.
• Experience in applying consumer insights to inform and optimize the product experience
• Ability to independently drive experimentation focused on conversion and engagement
• Experience developing strategies to solve ambiguous and complex problems
• Ability to thrive in a fast-paced environment, be flexible and have high energy to get work done.
• Enjoys working cross-functionally with internal teams, including product, engineering, and design.
• Strong communication, writing, project management and time management skills.
• Passionate about data-driven decision making, with a strong commercial instinct and obsession with the customer experience.
• Able to adapt well to shifts in strategy and meet changing deadlines and priorities.

Education and Requirements:

• Bachelor’s Degree
• 3-5+ years of product or growth marketing experience in the SaaS or B2B Tech industry, where high growth and a high volume of transactions are conducted