Job Description
The Crown Is Yours
As a Growth Marketing Senior Associate you'll drive digital marketing campaigns that fuel customer acquisition and engagement across key products. You'll work at the intersection of data creativity and performance bringing campaigns to life across Paid Social Programmatic and Paid Search channels. In a fast-moving environment you'll collaborate with cross-functional teams to test optimize and scale impactful marketing strategies. Your work will directly shape how we reach and retain customers during high-impact moments across the sports and entertainment calendar.
What you'll do as a Growth Marketing Senior Associate
- Develop and execute digital media buying strategies across Paid Social Programmatic and Paid Search channels.
- Launch and optimize user acquisition campaigns to drive performance against key metrics and business goals.
- Design and implement A/B tests to uncover insights and continuously improve campaign effectiveness.
- Concept and deliver innovative ad experiences by partnering with Creative Brand and Product teams.
- Collaborate with Marketing Operations and Product teams to build campaigns that drive both acquisition and retention.
- Analyze campaign performance and share actionable insights with stakeholders partnering closely with Marketing Analytics.
- Manage day-to-day communication with external agencies and media partners to ensure seamless execution and delivery.
- Leverage AI tools and technologies to enhance campaign performance streamline workflows and generate data-driven insights for optimization.
What you'll bring
- A Bachelor's Degree in Marketing Business Economics Mathematics or a related field or equivalent professional experience with at least 2 years of experience in digital marketing.
- Hands-on experience optimizing digital media campaigns including A/B testing performance analysis and bidding strategies.
- A strong understanding of ad platforms media buying and best practices across digital channels.
- Proficiency in Microsoft Excel with working knowledge of SQL preferred.
- Strong organizational skills and attention to detail with the ability to manage multiple priorities in a fast-paced environment.
- A data-driven mindset with the ability to translate insights into actionable recommendations.
- Strong communication and collaboration skills when working across teams and with external partners.
- Interest in sports and gaming with flexibility to support key moments aligned to the sports calendar.
#LI-MZ1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 70400.00 USD - 88000.00 USD plus bonus equity and benefits as applicable. Our ranges are determined by role level and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Top Skills
What the Team is Saying
What We Do
It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.
Why Work With Us
Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?
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Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
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Date Posted
04/03/2026
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