Growth Marketing Senior Associate

• Develop and execute digital media buying strategies across Paid Social Programmatic and Paid Search channels.
• Launch and optimize user acquisition campaigns to drive performance against key metrics and business goals.
• Design and implement A/B tests to uncover insights and continuously improve campaign effectiveness.
• Concept and deliver innovative ad experiences by partnering with Creative Brand and Product teams.
• Collaborate with Marketing Operations and Product teams to build campaigns that drive both acquisition and retention.
• Analyze campaign performance and share actionable insights with stakeholders partnering closely with Marketing Analytics.
• Manage day-to-day communication with external agencies and media partners to ensure seamless execution and delivery.
• Leverage AI tools and technologies to enhance campaign performance streamline workflows and generate data-driven insights for optimization.

• A Bachelor's Degree in Marketing Business Economics Mathematics or a related field or equivalent professional experience with at least 2 years of experience in digital marketing.
• Hands-on experience optimizing digital media campaigns including A/B testing performance analysis and bidding strategies.
• A strong understanding of ad platforms media buying and best practices across digital channels.
• Proficiency in Microsoft Excel with working knowledge of SQL preferred.
• Strong organizational skills and attention to detail with the ability to manage multiple priorities in a fast-paced environment.
• A data-driven mindset with the ability to translate insights into actionable recommendations.
• Strong communication and collaboration skills when working across teams and with external partners.
• Interest in sports and gaming with flexibility to support key moments aligned to the sports calendar.

What We Do

It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.

Why Work With Us

Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?

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