Head of Ecommerce

Tecovas is the first direct-to-consumer western brand, founded with the simple goal of making the world’s best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. 

Tecovas is looking for a Head of Ecommerce to lead and steward an ecommerce growth strategy that reflects Tecovas’ commitment to quality, connection, and service. Reporting directly to the Chief Marketing Officer, you will be responsible for building a best-in-class digital ecosystem that drives business growth by connecting the right customers with the right messaging at the right time. As the Head of Ecommerce, you are a resourceful, data science driven, collaborative leader, an analytics guru, an acquisition visionary, an optimization tinkerer, and obsessed with efficiently driving value to both the customer and the business

This position is a hybrid role with the candidate strongly encouraged to work from our HQ office in Austin, TX with the ability to work remotely on other days. 

What you’ll do:

• Develop Tecovas ecommerce strategy in alignment with long-range business priorities to drive revenue, increase market share, and build the long-term equity of the brand
• Build a seasonal ecom plan that integrates key brand moments, key shopping moments and any necessary sales mitigations to link sales and marketing initiatives across all ecommerce channels
• Partner with Planning, Product, and Supply Chain teams to maintain appropriate sell through and merchandising of limited life items and forecasting of new product launches
• Develop innovative marketing and sales initiatives that have omni-channel impact for the brand, empowering the team to measure and optimize performance and understand user behavior across all digital levers to provide insights on how to optimize in the future 
• Own full ecommerce P&L: Create the optimal consumer journey while delivering on revenue goals, including ongoing analysis and evaluation of the effectiveness of website sales, methods, costs and results. Develop strategies to deliver financial plans (sales, margin, contribution, inventory turns), including analyzing sales and productivity of items and categories to share learnings and create action plans in collaboration with cross-functional business partners. 
• Lead Demand Marketing Team in building a comprehensive strategic media plan, from gathering insights and trends, to translating our target demand spaces into media targets, to comms strategy, to executing best-in-class media planning with the right mix of cutting edge and tried-and-true levers
• Be a key stakeholder in the development, implementation and design of the new e-commerce platform working in partnership with Tech and Digital Teams. Support a site strategy that integrates industry leading digital product with seamless omni-channel customer experience, campaign and content execution, digital merchandising, and CVR optimizations to drive sales.
• Oversee the development and management of our customer acquisition and retention strategy, increasing repeat rate and driving long-term loyalty
• Creatively translate the brand into all ecommerce touchpoints to create a seamless customer experience that successfully attracts and retains customers
• Build strong cross-functional relationships and ensure alignment across ecommerce initiatives, spearheading enhancements to business systems and workflow that improve processes and overall team efficiency

Experience we’re looking for:

• Bachelor’s degree in Business, Marketing or related field
• 15 years of relevant business leadership experience and at least 8+ years of experience leading high-performance ecommerce/site experience teams, preferably in a retail driven environment
• Experience managing full P&L of strong e-commerce or omnichannel business with rapid growth trajectory
• Extensive knowledge of the components of a profitable ecommerce business, including digital marketing, site experience, analytics, customer insights, CRM, site merchandising and customer journey optimization
• Proficient with GA360, Google Analytics, SEO, AdWords, Criteo, campaign tagging and channel attribution

What you bring to the table:

• You have exceptional communication, project & change management skills.
• You have an entrepreneurial mindset, with the ability to envision the future and react quickly to the present.
• You thrive on leading, coaching, and managing a high performing ecommerce team that directly fuels overall business growth
• You are passionate about building partnerships cross-functionally, understanding the different omni-channel needs of the business and managing expectations.
• You are a problem solver, with strong analytical skills and data-driven decision making.

Full Time Benefits & Perks: 

• We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness program
• Competitive salary
• Eligibility to participate in our Corporate Bonus Program
• Generous employee discounts!

About Us:

Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time. With 25 retail stores (and counting) across the Austin, Dallas and Southeast regions, we’re bringing western goods into new frontiers and aim to be the most welcoming brand in western. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!