Head of Growth Marketing – Xsolla Ads at Jobgether - US

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Job description

Team: IT

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Growth Marketing – Xsolla Ads in United States.

The Head of Growth Marketing will lead performance-driven growth strategies across both B2C and B2B channels, driving user acquisition for a consumer loyalty app while supporting the expansion of a cutting-edge Ads platform. This role blends hands-on marketing execution with strategic leadership, focusing on data-driven decision-making, experimentation, and scalable campaigns. You will collaborate across product, creative, and sales teams to optimize multi-channel campaigns, build innovative acquisition engines, and maximize engagement and retention. The ideal candidate thrives in fast-paced, collaborative environments and enjoys turning analytical insights into measurable growth. This position offers the opportunity to shape the trajectory of a high-impact marketing function in the gaming and app ecosystem.

Accountabilities:

Lead performance acquisition campaigns across multiple paid channels including Meta, Google UAC, TikTok, Reddit, ad networks, programmatic, and emerging platforms, optimizing installs, engagement, retention, and LTV.

Build and manage alternative growth engines such as influencer partnerships, referral programs, app store search ads, community initiatives, and organic channels.

Develop and execute creative testing frameworks, audience segmentation, and targeting strategies to improve acquisition efficiency and downstream engagement.

Own campaign budgets, ensuring efficient allocation and real-time optimization based on performance data.

Oversee B2B growth marketing initiatives for Ads, including paid social campaigns, content execution, email marketing, and landing page optimization to generate qualified leads.

Maintain campaign calendars, monitor performance metrics, and deliver actionable insights to leadership and cross-functional teams.

Collaborate with stakeholders across product, creative, and sales to ensure alignment with business objectives and GTM strategy.

Requirements:

7–8 years of experience in growth marketing, paid UA, or performance marketing for consumer apps, with proven ability to manage campaigns end-to-end.

Deep expertise in paid UA across multiple channels, with strong experience in the Android ecosystem; iOS and mobile web experience is a plus.

Proficiency with mobile attribution tools such as Adjust, AppsFlyer, or similar platforms.

Strong analytical skills, comfortable with dashboards, data interpretation, and translating metrics into actionable growth strategies.

Excellent written and verbal communication skills, capable of producing performance briefs, stakeholder reports, and campaign concepts.

Highly organized, self-directed, and able to manage multiple campaigns and workstreams simultaneously.

Collaborative team player, experienced working with product, creative, B2C, and sales stakeholders in a matrixed environment.

Experience with B2B growth marketing, ad tech platforms, or programmatic advertising is desirable.

Benefits:

Competitive salary range: $165,000 - $210,000 per year.

Comprehensive medical, dental, and vision coverage fully paid by the company.

Unlimited Flexible Time Off (FTO) and generous paid parental leave.

Personalized career development and training opportunities.

Jobgether US Jul 14, 2026

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