Job Description
About Gusto
At Gusto we're on a mission to grow the small business economy. We handle the hard stuff — payroll health insurance 401(k)s and HR — so owners can focus on their craft and their customers. With teams in Denver San Francisco and New York we support more than 500000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay benefits and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role level and location. Learn more about our Total Rewards philosophy.
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
About the Role:
As the Head of Social and Influencer Marketing you will define and lead Gusto's social and influencer strategy to significantly grow brand awareness engagement and consideration among small businesses and their advisors. You will be responsible for building managing and developing a high-performing team overseeing all social channels content strategy and end-to-end influencer programs. You’ll work closely with brand product marketing sales and PR teams to ensure a consistent compelling and integrated brand voice across all social touchpoints driving measurable impact on our B2B growth objectives. You’re a visionary leader deeply analytical and customer obsessed with a proven track record of scaling social and influencer initiatives. You will also serve as a leader in Gusto’s AI-native evolution defining the standards for ethical and high-quality AI usage across all social and brand channels.
About the Team:
This role is a key leadership position within our marketing organization vital for shaping Gusto's public presence and accelerating growth across direct and indirect channels. We are a team that combines creativity data-driven insights and cross-functional collaboration to design campaigns that reach engage and convert the right audiences at scale. You will build and empower a team dedicated to fostering vibrant communities and amplifying our message contributing to Gusto's mission to serve over 400000 small businesses and we’re just getting started
Here’s what you’ll do day-to-day:
Develop and execute a comprehensive social media and influencer marketing strategy aligned with business objectives brand guidelines and B2B audience needs.
Lead mentor and grow a team of social media and influencer marketing professionals fostering a culture of innovation collaboration and continuous improvement. This includes acting as an Innovator to build repeatable documented AI-assisted workflows (e.g. advanced prompt libraries for copy and content ideation automated testing models) that increase the team’s effectiveness and conducting regular training to elevate the team's AI fluency.
Oversee content strategy creation and distribution across all owned social channels (e.g. LinkedIn Meta YouTube Tik Tok) ensuring brand consistency and engagement. You are accountable for setting rigorous internal standards to Grade the Output of all AI-generated content for accuracy and brand voice.
Design launch and manage end-to-end influencer programs that drive authentic advocacy reach new audiences and generate measurable results for B2B segments.
Establish and evolve community management best practices ensuring timely and engaging interactions with our audience.
Partner closely with Brand Product Marketing PR and Sales teams to integrate social and influencer efforts into broader campaigns and product launches.
Define key performance indicators (KPIs) conduct regular analysis of social media and influencer performance and provide actionable insights to optimize strategy and demonstrate ROI. You will strategically Give it to AI by identifying the highest-leverage opportunities for large language models and predictive tools to maximize campaign reach and targeting.
Proactively champion the Guard the Trust principle by ensuring 100% compliance with Gusto's AI and data policies across all social influencer and community programs.
Manage budgets agency relationships and social media tools/platforms effectively.
Stay abreast of emerging social media trends platforms and technologies (including AI advancements) to identify new opportunities for growth and innovation.
Here’s what we're looking for:
12+ years of overall marketing experience with at least 7+ years specializing in social media and influencer marketing and 3+ years in a leadership role managing a team.
Proven track record of building and scaling social media and influencer programs for B2B brands demonstrating measurable growth in awareness engagement and lead generation.
Deep expertise in developing content strategies tailored for various social platforms and audience segments.
Strong understanding and hands-on experience with social media management platforms analytics tools and influencer marketing platforms.
Exceptional analytical skills: ability to interpret complex social data measure campaign effectiveness and translate insights into strategic recommendations.
A proven track record of operating at the Innovator or Amplifier level of AI fluency. This means moving beyond personal tool usage to define deploy and govern AI strategy for the entire function. You must demonstrate expertise in Guiding AI to produce highly effective and on-brand social content at scale establishing quality assurance processes and ensuring the team rigorously adheres to compliance and ethical standards.
Outstanding leadership and people management skills with experience coaching and developing marketing talent.
Skilled collaborator with experience working closely with Brand PR Product Marketing Sales and RevOps teams.
Exceptional written and verbal communication skills with the ability to craft compelling narratives and present strategic plans to executive stakeholders.
BA/BS degree required; MBA or advanced degree a strong plus
Our cash compensation amount for this role is targeted at $169000 - $200000/yr in Denver Phoenix and Atlanta and $200000 - $240000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
#LI-Hybrid
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gusto's subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because it's the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
Skills Required
- 12+ years of overall marketing experience
- 7+ years specializing in social media and influencer marketing
- 3+ years in a leadership role managing a team
- Proven track record in building and scaling B2B social media and influencer programs
- Deep expertise in content strategies for various social platforms
- Strong understanding of social media management platforms and analytics tools
- Exceptional analytical skills for interpreting complex social data
- A proven track record of operating at an Innovator or Amplifier AI fluency level
- Outstanding leadership and people management skills
- Exceptional written and verbal communication skills
- BA/BS degree required; MBA or advanced degree a strong plus
What the Team is Saying
Gusto Compensation & Benefits Highlights
- Healthcare Strength—Medical dental and vision coverage is described as comprehensive for employees and dependents with mental‑health resources included. Health benefits are also available and administered within one system that syncs with payroll.
- Inclusive Benefits Coverage—Family planning and fertility support gender‑affirming care and a range of mental‑health resources extend coverage to diverse needs. Adoption assistance childcare benefits and return‑to‑work support further broaden inclusivity for different family structures.
- Leave & Time Off Breadth—Paid vacation sick time bereavement holidays and paid leaves form a wide time‑off foundation. A sabbatical program adds longer‑term rest options beyond standard PTO.
Gusto Insights
What We Do
Gusto is a modern online small business platform that helps small businesses take care of their teams. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because it's the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Why Work With Us
We help small businesses—the backbone of the economy—thrive. Everything we do ladders up to empowering entrepreneurs and supporting their teams. Gusto empowers builders at every level to take initiative and make things better. You'll be solving meaningful challenges that shape the future of work.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We’ve built an inclusive connected culture—no matter where you live. Whether near an office or remote you’ll find opportunities to connect grow and belong. Employees work from the office on 2 designated days per week.
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Date Posted
05/13/2026
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