IBM Global Conference Strategist

Introduction
At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM you join a culture of openness collaboration and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities

The IBM event team plans and executes best-in-class virtual in-person and hybrid events that deliver new pipeline build brand awareness and offer outstanding attendee experiences. Delivering great client events involves many stakeholders and the event strategists leads the charge in understanding business requirements and IBM clients and partners and integrating them in the event experience providing critical leadership and partnership across marketing functions sales and agency partners to bring the event plan to life. The ideal candidate for this role will be passionate about B2B events detailed orientated strategic motivated and dedicated to delivering great attendee experiences with measurable impact.

Key responsibilities:

• Co-owns and contributes to the optimization of events to meet business objectives based on stakeholder feedback
• Partners with other team members and key stakeholders including demand strategy digital & social top account marketing & field marketing to help define objectives target audience and develop plan including requirements for targeted audience actions
• Contributes to the design of event attendee experience within the client journey based on standard event kits
• Manages post event outcomes and performance with relevant stakeholders (i.e. field marketing)
• Partners with the event specialist to oversee the end to end process and tools as applicable
• Ensures all legal compliance finance and other required processes efficiently completed
• Impact on Business: Accountable for results and for activities and/or projects involving multi-functional teams. Regularly participates in overall functional program planning. And demonstrates discretion and independent judgment in matters of significance to IBM
• Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work on different projects within the business environment. Analyzes situations and contributes to the implementation of solutions or development of new systems elements procedures or processes.
• Employs a data driven approach to decision making and recommendations based on event performance analysis

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week with two days for remote work. MCCJBID

MCCPRODMKT
BCRMCC_23

Required Technical and Professional Expertise

• 8+ years of experience planning and executing a wide range of b2b events
• Strong project management experience adherence to deadlines and ability to think strategically and to manage resources (time and budget) to achieve objectives
• Experience with event technology systems such as registration sites event management platforms and mobile apps
• Avid learner who consistently expands knowledge to gain new skills and expertise predicting needs and preventing issues
• Responsible team player demonstrating ownership and accountability strong problem solving and negotiating skills to directly influence people outside function.
• Strong written and verbal communication skills.

Preferred Technical and Professional Expertise

• Master’s degree in a related field preferred
• Experience with event and/or marketing platforms including Rainfocus CVENT Airtable Marketo etc. preferred
• High energy independent worker self-starter resourceful and problem-solver
• Demonstrated ability to work independently under pressure managing resources and several projects simultaneously
• Provides advice and guidance to other professionals