Inbound Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a [Inbound Marketing Manager] in [Canada].

This is an exciting opportunity for a content-driven marketing professional who knows how to turn audience engagement into real business growth. In this role, you will lead the development of a high-performing inbound marketing engine focused on LinkedIn content, organic demand generation, and relationship-based lead nurturing. Working closely with leadership, you’ll create strategic content that drives meaningful conversations and converts high-intent prospects into qualified pipeline opportunities. The environment is highly entrepreneurial, fast-paced, and results-oriented, offering strong autonomy and direct influence on growth strategy. You’ll have the chance to combine creativity with analytical thinking while building scalable inbound systems that support long-term business success. This role is ideal for someone passionate about B2B marketing, personal branding, and measurable pipeline generation through organic channels.

• Develop and execute a content-led inbound marketing strategy focused on generating qualified B2B leads and pipeline opportunities.
• Create high-performing LinkedIn content including posts, thought leadership pieces, carousels, hooks, and audience engagement campaigns.
• Turn audience interactions such as comments, direct messages, and profile engagement into meaningful business conversations and sales opportunities.
• Build and optimize inbound funnels that guide prospects from content engagement to booked sales calls and pipeline conversion.
• Manage lead nurturing activities through value-driven messaging, strategic follow-ups, and educational content sharing.
• Analyze content performance, engagement quality, and funnel conversion metrics to continuously optimize messaging and campaign effectiveness.
• Collaborate closely with leadership on positioning, audience insights, offer refinement, and growth initiatives.
• Support the development of lead magnets, nurture sequences, and scalable inbound marketing systems when needed.

Requirements:

• Minimum 2 years of experience in inbound marketing, content-led demand generation, organic growth, or B2B lead generation.
• Proven success generating inbound leads, conversations, or sales pipeline through LinkedIn and content marketing strategies.
• Strong copywriting, storytelling, and messaging skills with the ability to create engaging, conversion-focused content.
• Solid understanding of B2B buyer journeys, sales funnels, and relationship-driven selling approaches.
• Experience managing LinkedIn content strategy, personal branding initiatives, or founder-led growth campaigns.
• Analytical mindset with the ability to track performance metrics, identify bottlenecks, and optimize conversion rates.
• Strong communication and relationship-building skills with a proactive, self-directed working style.
• Comfortable working independently in a remote and fast-moving environment.
• Familiarity with CRM systems, lead tracking tools, inbound funnels, and demand generation concepts is considered an advantage.

Benefits:

• Fully remote work environment with flexible day-to-day autonomy.
• Opportunity to work directly with leadership and influence growth strategy.
• High-impact role with clear ownership over inbound pipeline generation and content performance.
• Collaborative and entrepreneurial culture focused on innovation and measurable outcomes.
• Exposure to modern B2B marketing strategies, content systems, and organic growth methodologies.
• Career development opportunities in a rapidly evolving digital marketing environment.
• Performance-focused environment where creativity and initiative are highly valued.