Influencer Marketing Professionals at Trendyol

Team: Marketing

About the Team

At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

About the Role:

As an Influencer Marketing Specialist, you will be responsible for driving our influencer engagement strategy with a data-driven approach. You will play a key role in building and maintaining strong relationships with influencers and agency partners. Your ability to analyze campaign performance, track key metrics, and translate data into actionable insights will be crucial for improving influencer retention, engagement, and overall return on ad spend (ROAS). You'll be a central point of contact, collaborating with cross-functional teams and managing diverse projects to maximize our brand's reach and impact.

Responsibilities

Improve influencer engagement activities with a data-driven approach

Increase influencer & seller interactions by designing and executing effective engagement journeys

Manage and monitor engagement tools such as WhatsApp, push notifications, email campaigns, and the influencer center to ensure seamless communication and retention

Support creative processes by collaborating on content development and visual needs across influencer campaigns

Assist in the development, briefing, and end-to-end management of influencer campaigns in close coordination with the Growth team

Track campaign performance, analyze key metrics, and generate insights to boost influencer retention, adoption, and ROAS

Report campaign and engagement outcomes in line with KPIs

Conduct competitive analysis and follow industry trends to identify new business and engagement opportunities

Collaborate cross-functionally with internal teams to improve processes and drive operational efficiency

Implement innovative product and business strategies to maximize ROI and sustainable growth

Build and maintain strong relationships with influencers and agency partners to ensure high-quality campaign execution and content delivery

Expected Qualifications

Bachelor’s or Master’s degree in Marketing, Business, Communication, or related fields

Up to 3 years of experience in marketing, growth, e-commerce experience is a plus

Strong command of English; a second language is a plus

Solid understanding of social media platforms including Instagram, TikTok, Pinterest, and YouTube, as well as influencer dynamics

Clear and confident communication skills — verbal, written, and visual — with the ability to brief creatives and align with multiple stakeholders

Analytical mindset with the ability to measure engagement, retention, and campaign performance using reporting tools

Hands-on experience or high interest in engagement channels such as WhatsApp, push notifications, email tools, and influencer CRM platforms

Strong organizational skills with the ability to manage multiple priorities, timelines, and cross-functional collaborations

Proactive, solutions-oriented, and comfortable taking ownership of projects that impact key business metrics

Adaptability to work with remote and diverse teams, managing workflows across different regions

This role is suitable for candidates at specialist/senior specialist levels

Influencer Marketing Professionals

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