Influencer Partnerships Specialist

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human

Job Description

What’s the role?

Etsy is seeking an Influencer Partnerships Specialist to join our Social Marketing team and support the Influencer track with the goal of driving brand awareness & consideration, through social first programming and content. This role requires a strong balance of project management, creative storytelling, collaboration and operational responsibilities.

The role will help organize and support campaigns that engage audiences through celebrity and social influencer partnerships and programs. The Influencer Partnerships Specialist plays a key role in driving campaigns by building effective templates and workbacks as well as discovery and sourcing both appropriate influencer talent and Etsy sellers to participate in campaigns. They will also partner with groups across the organization to coordinate marketing efforts that work across different channels and ensure programs are executed effectively.

This is a full-time position reporting to the Senior Manager Social Influencer and the base salary range will be 67,000 - 88,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

• The Social Influencer team is a high energy, collaborative and fast paced team. We partner with culturally relevant celebrities and influencers who are Etsy enthusiast and tie back to Etsy’s marketing goals. We are key stakeholders within the organization to coordinate marketing efforts that work across different channels and ensure programs are executed effectively.

What does the day-to-day look like?

• Develop and outline project management plans to support our influencer marketing efforts
• Support in identifying a diverse cast of key sellers and merchandise to support Influencer programs and submit vetting tickets to ensure marketing approval
• Work with sellers throughout the run of campaigns, including developing program toolkits and communication guidelines
• Manage product ordering and tracking of shipments per influencer program
• Engage in regular communication with partner team leads to support campaign launch
• Support in building program playbooks, toolkits and documentation for streamlined internal and external communications and execution
• Support messaging materials with partner teams that will act as playbooks for influencer talent
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualifications

Qualities that will help you thrive in this role are:

• 3+ years of influencer marketing experience with a brand or agency
• Extensive knowledge of social platforms and their unique communities and roles in culture
• Are a culture watcher with a passion for pop-culture and its infusion into a consumer brand
• Have your finger on the pulse of the constantly evolving landscape and emerging new media channels
• A natural relationship builder, who is able to build great relationships with partners both internally and externally to ensure smooth execution of campaigns
• Can work across multi-functional teams and support/represent the Influencer team when necessary
• A keen eye for storytelling and talent content development that will resonate with consumers
• Proven success using project management tools or templates that help drive concrete action
• Strong attention to detail and an organized, proactive approach to day to day projects and responsibilities, while balancing multiple projects and priorities
• Ability to work both independently and collaboratively to implement new ideas and projects
• A passion for supporting small businesses, creativity and craftsmanship

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.