Integrated Campaign Analyst

Position Summary:

The Integrated Campaign Analyst launches and manages integrated marketing campaigns on a managed platform and evaluates performance versus benchmarks. The Analyst assists in ensuring that all market activity generates brand awareness, influences the conversion of leads to partners, and drives cross-sell/upsell opportunities. Through data-driven insights, they provide recommendations and adjustments to ensure performance is always of or above par.

The Analyst plays a crucial role in ensuring the smooth and efficient flow of leads from various sources to the sales teams. This role requires excellent organizational and communication skills and a deep understanding of lead management processes and systems.

Essential Responsibilities:

• Daily management of global lead delivery, ensuring a consistent flow of leads is being delivered to sales teams while working with and managing relationships with data providers
• Daily monitoring of Google Ads campaign performance to identify areas for improvement and optimization on an ongoing basis; Work in conjunction with peers to ensure optimal performance for every campaign
• Drive lead performance updates to global stakeholders, providing insights, roadblocks, and action items as needed; Deliver monthly and quarterly lead tracking with lead progression analytics corporately and regionally
• Develop strategic plans for Google Ads campaigns, conduct keyword research, and launch campaigns into the market within the determined Marketing SLA
• Assist in gathering metrics and insights alongside the Marketing Analytics team for campaign reporting on a managed platform
• Proactively look within and outside of the managed platform for potential new testing opportunities and new go-to-market levers; Stay abreast of industry trends and best practices in Google Ads and digital advertising
• Active participation in campaign kick-offs and pod meetings, contributing by making recommendations on the campaign go-to-market strategy (e.g., audience parameters, tactics, time in market) based on platform management
• Collaborate with Tools & Technology for campaign tracking across the managed platform to SFDC, Outreach, and Marketo

Ideal Skills, Experience, and Competencies:

• At least three (3) to five (5) years of experience in a similar role
• Global marketing experience preferred
• Previous experience working on integrated, digital marketing programs
• In-depth knowledge of Google Ads platforms, including Google Analytics, and Google Tag Manager
• Proven experience managing Google Ads campaigns with a track record of achieving desired results
• Advanced knowledge of audience segmentation
• Strong analytical skills and ability to interpret data, identify trends, and make data-driven decisions
• Understanding of the marketing landscape and how it’s constantly evolving
• Passionate about technology, digital marketing, internet culture, social media and stays current on cultural trends and what’s currently relevant
• Excellent written and oral communication skills
• Entrepreneurial attitude and thrives in a rapidly changing start-up environment
• Ability to take on multiple responsibilities and be adept at organizing and leading around ambitious goals

Required Education & Certifications:

• B.A./B.S. in related field or equivalent work experience

#LI-Remote #LI-JF1 #BI-Remote