Integrated Campaigns Manager

The Basics: 

The Integrated Campaigns Manager is responsible for launching campaigns that build brand awareness and generate demand for Tanium. This individual will plan and execute on campaigns in meaningful, innovative ways while delivering against aggressive growth targets for pipeline and revenue.  

The Integrated Campaigns Manager will partner closely with marketing leadership and product marketing, as well as digital, field and partner marketing teams, to conceptualize and plan integrated programs, align cross-functional teams, and execute industry leading campaigns. He/she will develop strategic integrated full funnel campaigns across a variety of channels including third party sponsorships, paid advertisements, webinars, nurtures, direct mail, and outbound sales campaigns. 

This position reports to the Director, Digital Marketing and is part of the Demand Generation team. 

What you’ll do: 

• Drive the strategy and execution of multi-channel global and regional Demand Gen campaigns  
• Works with cross-functional teams, including the product marketing, content team, digital team, field and partner marketing teams, to ensure integrated campaign planning and execution 
• Define and develop an integrated marketing plan, including areas of investment, project timelines, and marketing mix recommendations 
• Oversee distribution of campaign messaging maps/guidelines, style guides, and other campaign assets 
• Build strong relationships with relevant external agencies and internal team members to plan and manage the delivery of centralized creative campaign assets, including advertising collateral, emails, e-books, emails, webinars, blogs, social, videos, and case studies  
• Collaborate with sales development representatives (SDRs) to maximize the yield of all campaigns with sales qualified leads and pipeline as the primary KPI  
• Collaborate with marketing operations on campaign tracking, technology optimizations, and campaign reporting  
• Manage a cadence of reporting, monitoring and analyzing program performance and regularly reporting to leadership on its impact 

We’re looking for someone with: 

• Education:
  • BA or BS preferably in communications, marketing, or related field 

• Experience: 
  • 7+ years of marketing experience, including a minimum of 5 years of Demand Gen experience in a B2B environment  
  • Demonstrated ability to develop and execute large-scale campaigns from concept to completion that build brand awareness, establish thought leadership, and deliver business results 
  • Advanced knowledge of (and comfortable reporting to leadership on) revenue generation/marketing metrics including the Sales/Marketing funnel and ROI 
  • Exceptional writing and editing skills and able to personally write engaging content as needed 
  • Analytical and data-driven; uses data to gather insights to inform decisions 
  • Confident, creative and dynamic individual with excellent verbal communication skills, as well as strong prioritization, organization and project management skills with a roll up your sleeves, can-do attitude

About Tanium 

Tanium, the industry’s only provider of converged endpoint management (XEM), leads the paradigm shift in legacy approaches to managing complex security and technology environments. Only Tanium protects every team, endpoint, and workflow from cyber threats by integrating IT, Operations, Security, and Risk into a single platform that delivers comprehensive visibility across devices, a unified set of controls, and a common taxonomy for a single shared purpose: to protect critical information and infrastructure at scale. Tanium has been named to the Forbes Cloud 100 list for six consecutive years and ranks on Fortune’s list of the Best Large Workplaces in Technology. In fact, more than half of the Fortune 100 and the U.S. armed forces trust Tanium to protect people; defend data; secure systems; and see and control every endpoint, team, and workflow everywhere. That’s the power of certainty. Visit www.tanium.com and follow us on LinkedIn and Twitter.

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.   

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. 

Taking care of our team members 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.