Integrated Marketing Manager - 11514

What You’ll Do

Own the end-to-end campaign strategy and execution for our Mid-Market Finance Integrated Campaign within the Americas Growth Marketing team translating business goals and global messaging into regional high-performing integrated programs.
Drive step-change growth in brand awareness and pipeline by pushing creative boundaries and unlocking new channels tactics and campaign plays.
Champion the full buyer journey—mapping programs across awareness consideration and decision stages while aligning messaging and content to each persona and buying group.
Collaborate closely across teams including Product & Solution Marketing Account-Based Marketing Digital Marketing Sales Field Marketing Sales Enablement Account Development Representatives and Brand to align messaging prioritize strategic plays and drive impact across key segments.
Partner with Marketing and Sales Ops to track analyze and continuously optimize campaign performance using insights from 6sense Marketo Salesforce Folloze and more.
Fuel account progression and revenue growth with campaigns that activate ABM strategy influence multi-threaded buying groups and support sales acceleration.
Manage the campaign calendar across industries personas and solution areas—driving clarity visibility and momentum behind key priorities.
Orchestrate digital and content tactics that cut through the noise—from targeted paid media and email nurtures to webinars partner activations and multi-touch experiences.
Elevate how we show up in the market—ensuring consistent customer-first messaging that reflects Coupa’s leadership values and impact.
Solves challenges strategically by finding innovative solutions testing new ideas and exploring unconventional approaches to drive campaign success.

What You Will Bring to Coupa

5+ years of B2B growth marketing and campaign-related experience ideally in enterprise SaaS or technology.
Proven track record of building integrated cross-functional campaigns that influence awareness engagement and most importantly for this role—pipeline.
A deep understanding of the modern B2B buying journey particularly for the Finance persona and how to engage and convert key personas across the funnel.
Curiosity and hands-on familiarity with emerging AI technologies with a proactive mindset toward leveraging AI to enhance campaign performance improve efficiency and elevate the quality of work and outcomes.
Strong technical fluency with marketing and sales tools combined with an aptitude for quickly learning—especially Marketo 6sense Salesforce Folloze and related campaign orchestration platforms.
Experience partnering closely with Account-Based Marketing and Product & Solution Marketing teams to bring complex value propositions to life.
Strong project leadership and communication skills—you bring structure energy and alignment across multiple stakeholders and initiatives.
A passion for innovation a bias toward action and a clear customer-first mindset that inspires others to rally around a shared vision.
Exceptional storytelling skills with the ability to translate complex concepts into compelling campaign messaging and assets.

What We Do

Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms Coupa gives organizations the visibility and control they need to make better financial choices reduce waste and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people partners and the planet.

Why Work With Us

At Coupa we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.

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