Job Description
The Crown Is Yours
As a Lead Analyst on the Sportsbook Merchandising team you'll shape how data drives decisions across one of the most dynamic areas of the business. You'll turn complex datasets into clear actionable insights that improve product performance elevate the customer experience and influence strategic direction. Working closely with Sportsbook Operations Product and Data Science you'll embed experimentation and analytics into everyday decision-making. Your work will directly impact how we optimize Sportsbook content and scale smarter data-informed strategies across the platform.
What you'll do as Lead Analyst Sportsbook Merchandising
- Design execute and measure A/B tests to evaluate sportsbook features customer experiences and operational strategies.
- Partner with Operations Product and Data Science to translate business goals into analytical frameworks success metrics and measurable outcomes.
- Analyze customer behavior betting patterns and product performance to uncover trends and inform strategic priorities.
- Collaborate with the Operations Team to shape and drive the Merchandising roadmap through data-backed insights.
- Build automated dashboards and tools that enable stakeholders to monitor performance and identify opportunities in real time.
- Deliver clear compelling analyses experiment readouts and presentations that influence cross-functional decision-making.
What you'll bring
- A Bachelor's Degree in Mathematics Statistics Computer Science Economics Business Analytics or a related quantitative field; or equivalent experience.
- At least 5 years of experience in analytics preferably within a technology e-commerce or digital product environment.
- Hands-on experience designing and evaluating A/B tests with a strong understanding of experimentation principles.
- Advanced proficiency in SQL and experience building structured analysis-ready datasets.
- Experience with data visualization tools such as Tableau Power BI or Looker with the ability to create scalable dashboards.
- A proven ability to translate large complex datasets into clear recommendations and communicate insights to cross-functional teams.
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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 121000.00 USD - 151300.00 USD plus bonus equity and benefits as applicable. Our ranges are determined by role level and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Top Skills
What the Team is Saying
What We Do
It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.
Why Work With Us
Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?
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Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
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Date Posted
04/12/2026
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