Lead eCommerce Lifecycle Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Company’s three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand why we exist who we serve and what value we have to offer. They are on a mission to build a best-in-class global marketing organization. With functions spanning creative growth media strategy consumer insights and marketing operations the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

This role sits within the broader Media & Channel Marketing organization partnering closely with Product Brand and Engineering teams to deliver seamless high-performing customer journeys for Snap’s consumer hardware and wearable products.

We’re looking for a Lead eCommerce Lifecycle Marketing to lead strategy and execution across our owned channels (email push in-app and messaging) and identity resolution to drive activation engagement retention and lifetime value for consumer hardware and wearable products including Spectacles.

You will be responsible for building data‑driven lifecycle programs across the full customer journey—from pre‑purchase education and consideration through onboarding utilization and long‑term loyalty. You’ll partner cross‑functionally with Product Brand and Analytics teams to design launch and optimize programs that deepen customer relationships and deliver measurable business impact.

This role reports to the  Senior Manager eCommerce & Digital Marketing and plays a key part in Snap’s strategy.

• Lead CRM & lifecycle strategy for Snap’s consumer hardware defining the roadmap campaign calendar manage partnerships and channel mix across email push in‑app and messaging.

• Design full‑funnel lifecycle journeys (welcome onboarding education cross‑sell winback loyalty) that move customers from first touch to purchase and advocacy.

• Own segmentation and targeting based on behaviors preferences and value and to unlock personalized experiences at scale.

• Develop a robust experimentation agenda (A/B and multivariate tests) across messaging creative frequency and journey design to continuously improve activation retention and LTV.

• Partner with Brand and Product teams to connect on‑site in‑app and post‑purchase experiences ensuring lifecycle programs are tightly integrated with product surfaces and checkout flows.

• Collaborate with Creative Brand and Regional Marketing to ensure communications are on‑brand locally relevant and aligned with broader campaigns and product narratives.

• Define and own CRM KPIs including activation rates engagement repeat purchase churn unsubscribe and revenue contribution; build dashboards and regular readouts for key stakeholders.

• Work closely with Marketing Operations / MarTech to ensure the right tools integrations and data pipelines are in place to power personalization triggered experiences and measurement.

• Manage day‑to‑day campaign operations (briefing QA deployment QA and post‑campaign analysis) in partnership with internal teams and external vendors as needed.

• Shepherd privacy‑ and trust‑forward practices in CRM ensuring programs respect user choice and comply with evolving regulatory and platform requirements.

Knowledge Skills & Abilities:

• Strong lifecycle strategy and CRM channel expertise (email push in‑app messaging) with a deep understanding of how to orchestrate journeys across touchpoints.

• Proven ability to combine creativity with analytics—you’re as comfortable building a test plan and reading a dashboard as you are crafting a compelling brief.

• Highly collaborative operator who can influence and align cross‑functional partners across Product eCommerce Brand Analytics and Regional Marketing.

• Analytical and hypothesis‑driven mindset with a knack for spotting insights translating them into clear opportunities and operationalizing them into experiments and programs.

• Strong communication and storytelling skills able to synthesize complex data and trade‑offs into clear narratives and recommendations for senior stakeholders.

• Comfort operating in a fast‑paced ambiguous environment balancing strategic thinking with hands‑on execution.

Minimum Qualifications:

• 8+ years of experience in CRM lifecycle retention or growth marketing roles ideally within consumer eCommerce hardware or subscription/SaaS businesses.

• Demonstrated track record of designing and scaling lifecycle programs that drive measurable improvements in activation retention repeat purchase and/or LTV.

• Deep experience with email and push marketing including segmentation triggers dynamic content and deliverability best practices.

• Hands‑on experience with experimentation and optimization (A/B testing incrementality cohort analysis) and using data to inform roadmaps and prioritization.

• Proficiency with CRM and analytics platforms (e.g. Braze Salesforce Marketing Cloud Iterable Klaviyo or similar) and comfort partnering with technical teams on data and tooling.

• Strong quantitative skills including the ability to define KPIs interpret dashboards and partner with Analytics to build insights and recommendations.

• Experience in luxury tech or lifestyle consumer goods marketing.

• Strong leadership and stakeholder management skills across global teams.

• Data-driven strategic thinker comfortable in both creative and analytical domains.

• Excellent communication and storytelling skills with the ability to influence and inspire across teams.

• Passion for technology innovation and shaping the future of digital commerce and AR/VR experiences.

If you have a disability or special need that requires accommodation please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).

Our Benefits: Snap Inc. is its own community so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA WA NYC):

Zone B:

Zone C:

What We Do

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves live in the moment learn about the world and have fun together.

Why Work With Us

Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together.

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