Lead Global Marketing Campaigns Manager

This is a defining moment for GitLab's Global Campaigns function. As a Staff Marketing Campaigns Manager you'll help shape the next chapter of how global campaigns are planned run and measured at GitLab evolving the operating model for the function and proving it out through GitLab's most strategically important campaign motion: upsell and expansion. You'll partner closely with Product Growth Sales and Marketing leadership to shape how the company drives product-led growth and expansion revenue globally and you'll set the strategic and operational standards the broader campaigns organization runs on.

The right person sees a function ready for its next chapter and wants to help design what it becomes.

• Help define the next operating model for GitLab's Global Campaigns function including how strategy is set how programs are scoped and resourced how performance is measured and how the team partners with Product Growth and Regional Campaigns across geographies.
• Build the frameworks playbooks and measurement models that the broader campaigns organization will use to plan and execute at scale evolving today's approaches into a more repeatable system designed for global reach.
• Own the strategic direction for GitLab's global upsell and expansion campaign portfolio using it as the flagship proof point for the evolved operating model.
• Partner with Product Growth Product Marketing Sales and Revenue leadership to shape expansion strategy upstream influencing packaging pricing motions and go-to-market sequencing.
• Partner with Regional Campaigns Localization and international GTM leaders to ensure global campaigns are designed for regional activation with the right adaptability built in for AMER EMEA APAC and LATAM markets.
• Lead high-visibility integrated campaigns that span multiple product tiers audiences and geographies including new motions where goals and success criteria still need to be defined.
• Own the analytics experimentation and budget strategy for expansion campaigns including attribution incrementality testing funnel diagnostics and the investment decisions that determine where campaign dollars drive the highest return.
• Set the bar for technical and strategic quality across the team mentoring Senior and Lead campaign managers and raising the overall capability of the function.
• Represent Global Campaigns in executive forums translating performance into clear business narratives and aligning leaders on expansion priorities across regions.

• Deep B2B SaaS marketing experience with a track record of leading integrated campaign strategy for product-led growth customer expansion or upsell motions.
• Direct experience evolving a marketing function's operating model shaping how a team plans executes and measures its work not just running campaigns within an existing system.
• Experience operating globally with a track record of building or scaling campaigns across multiple regions and partnering effectively with regional GTM teams.
• A history of leading ambiguous multi-quarter initiatives end to end from identifying the opportunity through execution measurement and iteration.
• Proven ability to influence Product Growth Sales and Marketing leaders at the VP and C-level including shaping decisions well beyond direct ownership.
• Strong analytical depth combined with budget ownership with hands-on use of attribution modeling incrementality testing cohort analysis and funnel diagnostics to guide campaign investment decisions and reallocate spend toward what's working.
• Technical fluency with developer DevOps or platform engineering audiences and the ability to translate technical value into campaign strategy that resonates.
• Experience setting standards for a marketing function mentoring senior individual contributors and raising the bar on strategic quality.
• Fluency working across modern marketing automation CRM and analytics stacks such as Marketo Iterable and Salesforce applied to measurement and experimentation rather than execution.

• Experience in DevOps developer tools or open source ecosystems preferred.
• A background that spans product marketing growth and lifecycle marketing preferred.
• Having been a key contributor on a prior team that strengthened how its campaigns function operated preferred.

The Marketing Campaigns team at GitLab is entering its next chapter. As GitLab invests more deeply in product-led growth and expansion we're evolving how a global campaigns function should operate how it partners with Product and Growth how it measures impact and how it scales repeatable motions across regions. This role joins the Global Campaigns team to help shape what comes next.

The team is split into two closely connected groups: Global Campaigns which owns integrated strategy tied to product and go-to-market priorities and Regional Campaigns which activates those strategies in market to drive pipeline. We work at the intersection of strategy messaging and measurable business impact and we're a strong fit for someone who wants to help shape how a global campaigns function operates while contributing to GitLab's mission to enable everyone to contribute to and co-create the software that powers our world.

What We Do

GitLab is the Intelligent Orchestration Platform where software teams and their AI agents stay in flow to amplify their capacity for innovation. Together they automate repetitive tasks to plan build secure test deploy and maintain software. With GitLab software teams spend less time on coordination overhead and more time on the next big idea.What started in 2011 as an open source project to help one team of programmers collaborate is now the intelligent orchestration platform millions of people use to deliver software faster more efficiently while strengthening security and compliance.Since the beginning we've been firm believers in remote work open source DevSecOps and iteration. We get up and log on in the morning to work alongside the GitLab community to deliver new innovations every month that help teams and their AI agents ship great code faster.

Why Work With Us

GitLab is where careers accelerate innovation flourishes and every voice is valued. Co-create the future with us as we build technology that transforms how the world develops software.

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