Lead Marketing Manager, Demand Generation

The Lead Marketing Manager, Demand Generation will drive marketing programs that generate demand and accelerate pipeline by working with three of our key channel partners: Insurance Carriers, Benefits Resellers, and Benefits Referers. The Lead Marketing Manager, Demand Generation will be responsible for  increasing consideration, and adoption of Spring Health with these partners (marketing to) as well as working with acquired channel partners to build marketing strategy and execute joint marketing campaigns intended to acquire employers in their book of business. You will analyze channels performance and drive new initiatives across all channels (Events, Paid media and social, Affiliates, Content syndication, Display advertising, Video, Email, etc.). The successful candidate is data-driven, with strong attention to detail and extremely high standards, and able to drive a high number of projects in parallel, flawlessly, and on time. You have a passion for processes and strive to continuously simplify and optimize your own work. Being a key member in the Demand Generation Marketing team, you will work closely with our cross-functional marketing teams (i.e. brand and content, product marketing) and Sales and Business Development leaders to execute defined marketing campaigns. 

What you’ll be doing:

• Develop the full-funnel demand generation strategy for key  channels (Payers, Resellers/Referers)
• Develop and execute campaigns utilizing a variety of channels (owned and sponsored events, paid social, email, direct mail, content syndication).
• Work with revenue and marketing operations to establish key success metrics for these channel segments, report and analyze the impact of demand generation.
• Work with content marketing and product marketing to align on core messaging and elevate the quality of execution along each step of the buyer journey within the Enterprise sector
• Work with digital teams to conduct A/B testing of messaging to improve response and conversion rates.
• Develop and manage budget and prioritization across tactics/channels with an eye toward ROI. 

What we expect from you: 

• 8+ years of experience developing and executing multi-channel demand generation and ABM campaigns. 
• Success in meeting/exceeding MQL generation and conversion targets
• Strong stakeholder management experience; ability to build trusted relationships with relevant internal teams and external stakeholders.
• Understanding of how to leverage digital tools, such as Hubspot, Salesforce and 6Sense, to deploy marketing campaigns.
• Results-oriented mindset and comfort in analyzing data with an understanding of how to use data to optimize at different stages of the funnel.
• Experience in tracking industry trends and understanding what motivates buyers.
• Instinct for what great customer experience looks like in different mediums and an experimental mindset when creating programs.
• The ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
• Understanding of the HR/Benefits market is a plus. 

The target salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

What to expect working here:

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be challenged to set and protect your own boundaries
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the highest performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

• You get to be surrounded by some of the brightest minds in the field  
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, &  humility from leadership 
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future

Focus on total health including:

• Generous medical, dental, vision coverage available day 1 + access to One Medical
• 20 total yearly no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Flexible paid time off in addition to 12 paid holidays throughout the year
• $500 per year Wellness Reimbursement
• Spring Health provides access to QuitGenius, a platform with technology-tailored, personalized addiction treatment plans for substance use (*QG is available to benefit-enrolled employees, spouses, and dependents age 18+)

Supporting you and your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to Joshin is provided by Spring Health. Joshin is a comprehensive support system for disabilities and neurodivergence in the workplace. This benefit supports employees, their families, and our teams through personalized navigation and disability education and training along with a network of screened in-home caregivers with disability and neurodivergent experience. 

Supporting you financially through:

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 60% of Spring Health team members work fully remote while 40% work in a hybrid model from our New York City offices
• Calm Fridays: no meetings, no distractions, just time for you to get work done.
• Up to $1,000 Professional Development Reimbursement per calendar year. Any requests over $250 must be requested for pre-approval prior to enrollment by sending an email to the People Team. 
• $200 per year donation matching to support your favorite causes