Team: General
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior VP Media - REMOTE. This role is pivotal in shaping the media strategy for our university partners and driving their enrollment goals through innovative marketing approaches. You'll lead a team of media specialists and leverage both digital and traditional media channels, ensuring strategies are data-driven and effective. The impact of your work will resonate across multiple universities, enhancing their visibility and operational success. If you thrive in a fast-paced environment and are passionate about media strategy and performance, this is the role for you.
Accountabilities
Lead the development of full-funnel media strategies to acquire qualified leads.Own media planning, buying, and performance across digital and traditional channels.Manage and coach a multidisciplinary team of paid and organic media specialists.Serve as the senior authority on media strategy and performance marketing best practices.Foster a high-performance team culture focused on accountability and innovation.Oversee campaign planning and optimization across multiple media channels.Guide audience strategy, budget allocation, and creative testing.Evaluate and implement new technologies to improve media performance.Own performance against key KPIs and drive continuous optimization.Serve as a senior marketing advisor in client engagements.Requirements
12+ years of experience in media, digital marketing, or demand generation.Proven leadership experience managing teams and agency partners.Deep expertise across paid search, paid social, and performance marketing.Experience with traditional media channels like CTV and radio.Strong understanding of SEO and conversion rate optimization.Proven track record in lead generation and performance marketing.Experience informed by audience insights and market research.Strong financial acumen with experience in budget management.Exceptional leadership and communication skills.Bachelor’s degree or equivalent experience; advanced degree preferred.Benefits
Work from the comfort of your home office.Competitive compensation package.401K plan with matching contributions.Comprehensive insurance coverage including medical, dental, and vision.Paid parental leave and pre-tax commuter benefits.4 weeks of paid vacation plus 10 paid holidays.Access to mental health resources.Annual education stipend for personal and professional growth.Opportunities for career development and advancement.Inclusive workplace culture valuing diversity and individuality.