Lifecycle Marketing Manager

In this role, you will own the lifecycle marketing strategy and execution across key stages of the customer journey while continuously improving campaign effectiveness through experimentation and data-driven decision-making.

• Develop and execute lifecycle marketing strategies that increase customer acquisition, engagement, retention, cross-sell opportunities, and lifetime value
• Design, launch, and optimize multi-channel marketing campaigns across various customer touchpoints
• Build sophisticated audience segmentation strategies using behavioral, transactional, and real-time customer data
• Lead A/B and multivariate testing initiatives, analyzing results to continuously improve campaign performance
• Create and scale cross-product marketing programs that encourage customer adoption of additional products and services
• Partner closely with Product, Data Science, Creative, Legal, and other stakeholders to ensure seamless campaign execution and regulatory compliance
• Develop measurement frameworks, attribution models, and reporting to evaluate marketing effectiveness and business impact
• Identify new lifecycle marketing opportunities, channels, and automation strategies that support long-term growth

Requirements

The ideal candidate combines strong analytical skills with hands-on lifecycle marketing expertise and a passion for experimentation, customer insights, and measurable business outcomes.

• 6+ years of experience in lifecycle, CRM, retention, or growth marketing
• Strong analytical mindset with the ability to connect marketing initiatives to business performance and customer value
• Bachelor's degree in Economics, Engineering, Statistics, Mathematics, or a related quantitative field (or equivalent practical experience)
• Demonstrated success designing, executing, and optimizing A/B and multivariate testing programs
• Experience developing audience segmentation strategies using customer behavior and performance data
• Excellent communication and stakeholder management skills with the ability to influence cross-functional teams
• Strong project management skills with the ability to prioritize multiple initiatives in a fast-paced environment
• Highly proactive, detail-oriented, and comfortable owning campaigns from strategy through execution
• Experience in fintech, lending, financial services, or other regulated B2C industries is a plus
• Knowledge of marketing compliance regulations such as CAN-SPAM, TCPA, and CCPA/CPRA is preferred
• SQL proficiency and experience with lifecycle marketing platforms such as Braze are highly desirable
• Familiarity with advanced measurement methodologies including incrementality testing, attribution models, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA) is an advantage

Benefits

• Base salary range of $140,000 – $175,000 USD, based on experience and location
• Annual performance-based bonus opportunity
• Equity compensation
• Comprehensive medical, dental, and vision coverage
• Health savings and related benefit plans
• 401(k) retirement plan with company matching
• Employee Stock Purchase Plan (ESPP) and Restricted Stock Units (RSUs)
• Work-from-home stipend and company-provided Mac computer
• Monthly internet and phone reimbursement
• Tuition reimbursement program
• Annual travel stipend on work anniversaries
• Competitive paid time off
• Generous parental leave
• Fully remote opportunity within the United States.