Lifecycle Marketing Manager

WHAT IS BLINQ?

🤝 The first interaction two people have is the bedrock of all strong business relationships. If you can make that experience special, you can start to build a great second interaction, and so on. Blinq is the tool to help people do that. We're building a platform that allows you to share a snapshot of who you are with anyone, anywhere via digital business cards, dynamic email signatures and virtual backgrounds. Join us on our mission to help the world connect.

(We will get to the fun perks part at the bottom, keep going!)

Let's dive into what makes Blinq an extraordinary product:

🚀 We're on an incredible growth trajectory, doubling our ARR every few months. Get ready to soar to new heights as we make waves in the industry!

😃 Our app is trusted and loved by employees at renowned companies like Patreon, Tesla, Uber, and Google. Rub shoulders with industry leaders and be part of the Blinq revolution.

🙌 Backed by Australia's top venture capitalists, Blackbird and Square Peg, we've brought together their investment prowess since Canva's seed round. It's a testament to our potential and the caliber of our vision.

❤️ With over 100K reviews and a stellar 4.9/5 star rating on the App Store, we've become one of the top 65 Business apps. Join a team that's making waves and be a part of our success story!

The Role

As the Lifecycle Marketing Manager, you will be responsible for developing and executing marketing strategies that maximise engagement and increase revenue from the time a prospect becomes a lead all the way through their customer journey. You will be a key driver of marketing efforts to drive demand and revenue growth - designing, implementing, and optimising scaled lifecycle campaigns across segments and lifecycle stages. This position requires a strong understanding of customer behaviour, as well as the ability to leverage marketing automation tools to create segmented experiences at scale.

This is a hybrid role working from our Melbourne or Sydney locations. 

What you will do:

• Own ideation, strategy, and execution of lead and customer lifecycle campaigns to generate sales pipeline and increase customer growth and retention.
• Develop and execute email marketing campaigns, including promotional campaigns, product marketing campaigns, triggered messages, and nurture campaigns.
• Design and implement experimentation plans to continuously optimise and improve campaign effectiveness.
• Leverage marketing automation, behavioural data, and ML-based techniques to create personalised experiences at scale.
• Drive growth across key metrics (MQLs, Demos, Pipeline, Revenue) - measure success, optimise against targets, and report on performance on a regular cadence.
• Analyse trends, develop actionable insights, and socialise relevant learnings across the organisation.
• Collaborate with cross-functional teams, including product, sales, and customer success to develop and execute integrated marketing campaigns.

What we look for in you:

• 5+ years experience in Lifecycle/Email Marketing.
• 2+ years experience in a B2B SaaS environment.
• Understanding of customers’ needs and experience across the lifecycle and how to craft messaging and approach accordingly.
• Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality).
• Proficiency in marketing automation, lifecycle and CRM platforms.
• Experience with A/B testing, user cohorting, and other optimisation techniques.
• Ability to define and execute scalable, data-driven triggers and processes.

Now, let's talk about our inspiring work environment:

🇦🇺 Based in Melbourne, Australia, our vibrant team of 40 (and growing rapidly) is making waves in the industry.

🍺 Fun-fact: Our office overlooks the oldest building in Australia, an enchanting old Irish pub. Experience history and innovation coming together!

🎲 We believe in fostering a healthy work-life balance, board games, and top-notch stand-up desk workstations. It's all about creativity and collaboration.

🏡 Autonomy is our guiding principle, which is why we embrace hybrid work. Come in when you need to, or work at your optimal hours—whether that's burning the midnight oil or rising with the sun.

And here's what we offer:

😎As an early member of the Blinq family, you'll enjoy a one-of-a-kind chance to influence the company's direction in a dynamic, self-managed, and results-driven startup environment. Say goodbye to corporate nonsense and micro-management because here, you are your own boss. We believe in empowering our team members to unleash their full potential.

💸Equity in the business and a competitive salary: We value our team members and want to ensure they share in our success.

✨But here's the real magic: at Blinq, we're not just creating innovative solutions – we're creating a culture that thrives on transparency, autonomy, collaboration, and big ideas. We believe in celebrating individuality and encouraging out-of-the-box thinking. With us, you'll be inspired to push boundaries, drive innovation, and ultimately leave a lasting impact on our users on both B2C and B2B realms

🚨 If you do not check all the boxes above, that is okay - we enthusiastically encourage you to apply!

We welcome individuals at all experience levels and take pride in being an equal opportunity employer committed to creating an inclusive and diverse workforce. Join us on this remarkable journey as we reshape the way people connect and network

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