Lifecycle Marketing Operations Analyst

We're hiring a Lifecycle Marketing Operations Analyst to own the technical execution and optimization of our lead lifecycle campaign operations and conversion funnel. This is a mid-level IC role where you'll be the engine behind how leads move through our systems how campaigns are built and measured and how we continuously improve conversion at every stage.

You'll sit at the intersection of marketing automation data and revenue operations—building the systems processes and reports that turn marketing activity into pipeline. You'll work closely with demand generation sales operations and revenue teams to ensure clean data efficient routing accurate attribution and actionable insights that drive better outcomes.

If you're a systems thinker who loves building repeatable processes optimizing for efficiency and connecting marketing activity to revenue impact—this role is for you.

• Own enrichment and scoring model maintenance and optimization across the full funnel
• Build and refine lifecycle stage progression rules and automation workflows
• Create lifecycle reporting dashboards and funnel analytics that surface bottlenecks and conversion opportunities
• Monitor lifecycle health metrics and proactively identify issues before they impact pipeline

• Execute always-on program technical builds including in-product nurtures email campaigns retargeting flows and outbound sequences
• Manage campaign taxonomy naming conventions and data dictionary to ensure consistency and reporting accuracy
• Optimize channel performance through A/B testing strategy execution and analysis
• Maintain data hygiene strategy and processes to keep CRM and MAP clean and reliable

• Define and monitor lead lifecycle SLAs between marketing and sales
• Track sales follow-up compliance and create accountability mechanisms
• Analyze conversion rates by stage channel and segment to identify drop-off points
• Lead initiatives to improve lead-to-MQL conversion rates
• Partner with Revenue Operations on MQL-to-SQL conversion optimization
• Build feedback loops from marketing to sales based on conversion data and insights

• Refine and validate attribution models to ensure accurate pipeline source tracking
• Build and maintain channel-specific ROI analysis and pipeline influence reporting
• Create dashboards that connect marketing activity to revenue outcomes
• Translate complex data into clear narratives for marketing sales and leadership

• Ensure lead routing consistency using DACI model implementation
• Optimize Chili Piper configuration for meeting routing and conversion
• Document processes and train cross-functional teams on workflows
• Design and refine cross-functional workflows between marketing and sales
• Establish SLA governance and escalation procedures

• 3-5 years in marketing operations campaign operations or lifecycle marketing at a B2B SaaS company
• Hands-on expertise with marketing automation platforms (Marketo HubSpot Pardot or similar) and CRM systems (Salesforce strongly preferred)
• Strong technical execution skills—you can build complex workflows segmentation logic and automation rules without hand-holding
• Data fluency—you're comfortable working in spreadsheets building reports analyzing conversion funnels and deriving insights from data
• Process-oriented mindset—you naturally think in systems workflows and repeatable frameworks
• Cross-functional collaboration—you can partner effectively with demand gen sales ops RevOps and sales teams
• Analytical problem-solver—you identify bottlenecks diagnose root causes and propose data-backed solutions
• Detail-oriented with quality focus—you catch errors maintain clean data and take pride in operational excellence

• Experience with lead routing tools (Chili Piper LeanData or similar)
• Familiarity with enrichment and intent data platforms (6sense ZoomInfo Clearbit)
• Background in demand generation or growth marketing
• SQL or basic scripting knowledge for data analysis
• Experience building attribution models or multi-touch reporting
• Exposure to revenue operations or sales operations teams

What We Do

Eve Legal is pioneering the future of legal technology by focusing on AI-driven solutions that empower plaintiff-side law firms. With a robust platform designed for efficiency and effectiveness Eve leverages artificial intelligence to streamline case analysis enhance decision-making and optimize client outcomes. Our mission centers on providing attorneys with the tools needed to stay competitive and navigate the legal landscape effectively especially in an era where demands on legal professionals continue to grow. Eve’s commitment to innovation is evident in their focus on speed scalability and reliability. The platform supports legal teams in managing high caseloads with fewer resources reducing the time spent on routine tasks and enhancing the ability to focus on high-impact work. Through deep industry insights and a user-centric approach Eve is setting a new standard in legal tech by combining technical excellence with a nuanced understanding of the plaintiff-side practice needs. With a core belief in elevating legal practices through visionary tools Eve is committed to reshaping the way legal professionals serve their clients improving access to justice and fostering a more efficient legal ecosystem.

Why Work With Us

You’ll join a high-performing team that thrives on collaboration grit and innovation. We value excellence visionary thinking and elevation as we tackle ambitious goals. Enjoy a supportive growth-oriented environment with a robust benefits package where everyone’s contributions are valued and real impact in legal tech is made together.

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