Local Outreach Lead

Responsibilities:

• Define own region strategy and be accountable for country level campaign performance and achieving marketing objectives: increase brand awareness and increase market share
• Plan and oversee campaign planning, marketing calendars, ensuring synergy between global and regional
• Test and optimize marketing tactics for user acquisition and conversion rate optimization
• Proactively recommend and implement new approaches to identify areas for business growth
• Analysis of all campaigns, including daily tracking of performance and budget management
• Weekly review of all marketing performance reports, escalating issues to regional teams when necessary & driving structural improvements
• Conduct and present competitive analysis and market research, provide regional insight
• Translate ideas and spearhead creative project execution to grow local business driving brand awareness, product launch and community growth
• Build strong media relations in the region to strengthen our brand exposure in the market.

Requirements:

• relevant experience preferably in tech or fintech industry focusing on campaigns, branding, PR, media planning and social
• Well experience in strategy planning, media and campaign planning, execution, exposure in Brand marketing, CRM, Performance marketing, PR, affiliate marekting and loyalty programs
• Has collaborated closely with content teams to drive business results through engaging content on all digital channels
• Performance-driven and direct-response minded when it comes to concepting and optimizing performance creative
• Strong analytical skills, with a proven ability to understand complex data & transform insights into ideas
• Entrepreneurial spirit, keen to take on new challenges and has ownership of his / her regional scope