Manager, Analytics

As our Manager Analytics, you will...

Be Accountable and Responsible

• Providing end-to-end marketing analytics support for multiple clients
• Identifying appropriate KPIs based on business objectives and authoring related measurement and test plans
• Evaluating and recommending specific measurement partners/tools
• Implementing and testing tracking infrastructure prior to campaign launch, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM)
• Aggregating data from various sources (including but not limited to; site analytics, third party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards
• Providing quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in market
• Drawing insights from campaign data and make actionable recommendations for improvement; presenting findings to internal teams and/or clients
• Developing and maintaining relationships with key partners in the data, measurement and analytics space
• Providing accurate and timely review of junior staff work products as needed

These are the qualifications we’re looking for

• 4+ years of experience as a hands-on marketing analyst
• Intermediate level proficiency of web site analytics packages (Google, Adobe), online ad serving systems (DCM, The TradeDesk)
• Intermediate level proficiency of Microsoft Excel and pivot tables
• Detail-oriented and well organized
• Strong qualitative and quantitative skills
• Strong communication skills (written & verbal)
• Ability to manage timelines and multitask across a variety of projects
• Ability to work independently as well as part of a team

Compensation: $100,000 - $125,000

Salary differential is based on seniority, merit, education, training and experience. MERGE’s career ladders reflect department growth from Associate through Partner levels, with details of roles and responsibilities associated with each level. New hires are assigned a job level within a particular position based on these criteria and salary is set within the job level based on these criteria. Growth from one level to the next occurs when employees master their role, and are promoted into the next level, generally during salary review cycles which are posted in the employee handbook.

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