Manager - Consumer Direct Marketing, Brand Moments Digital

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Nike's Consumer Direct Offense is crafted to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the Nike Brand and products with consumers in new and more powerful ways.

This role supports the development and orchestration of well-rounded Marketing Plans for priority Brand defining and Purpose moments and Initiatives across the full ecosystem of paid, owned and earned channels - inclusive of direct digital, social, new media and connected partners. The Brand Moments Purpose Manager will help define strategy (outcomes and member journey(s) across the ecosystem), shape/Offers ("what" is being marketed) scope based on budget (size and priorities within the plan) to ultimately build, drive, and lead (end-to-end) Marketing Content & Journey Briefs that drive full-funnel impact and achieve specific brand engagement and business outcomes in service to the athlete*. The Brand Moments Manager will partner with the CDM Brand Moments retail team for relevant in-store integration of plans.

This role is accountable for GEO adoption and publishing of developed marketing plans & Content in service of key Brand-Purpose, Consumer-Marketing KPI's - Reach, Traffic, Acquisition, Consumer/Member Engagement, full funnel Marketing return on investment.

EXAMPLES OF GLOBAL MOMENTS & INITIATIVES:
Nike's 50th Anniversary, World Cup, Olympics

WHO WE ARE LOOKING FOR
The next generation of data-driven, member-centric marketers, who will drive the development and orchestration of complete Marketing Plans for priority brand defining moments. We are looking for someone who is an entrepreneurial creative problem solver, a great teammate, and able to thrive in ambiguous situations. We are looking for someone that appreciates the art of creative thinking and you value the importance of data and consumer insights.

It will require someone who obsesses the latest trends in mobile, social media and digital and be able to overlay consumer need, technical feasibility and business objectives into new insights

WHAT YOU'LL WORK ON
You will sit in the Consumer Direct Marketing function and be responsible for working x-functionally with inputs from, Global Brand Management, Owned Platforms, Media, Marketing, Business and Consumer Insights and GEOs to deliver: Consumer Marketing Plans & Resulting Asset Briefs. Consumer Journey & Engagement Strategies (Insights, architecture and approach for translating new Brand Concepts & content franchises into specific marketing activities across the funnel.) Retrospectives (Performance oriented postmortems with insights, findings, feedback and standard methodologies that fuel the next plan & opportunity) Learning Agendas & Measurement Plans (informing how we'll collect critical insights through our work and execution)

WHO YOU'LL WORK WITH
- You will report to the CDM Brand Moments, Digital Director, but work closely with retail directors/managers on the team.

- You will work across Nike's Geography teams to drive alignment/adoption and wire content/channel findings back into future work & Process, driving improvement and optimizations over time.

- You will partner closely with BDPA, M/W/K teams, creative studios, marketing science, Social, Media programming and other Global Consumer Marketing functions, and NDDC

WHAT YOU BRING
- Bachelor's degree, or combination of relevant education, experience, and training
- 4-5 years of experience working in digital marketing

- Requires a strong background in messaging, creative and digital execution

- You have outstanding analytical skills - ability to formulate logical, data-driven business insights and test new ideas to improve the quality of acquisition.

- Technical knowledge of the latest digital marketing tools and channels, including CRM and marketing automation platforms

- Shown experience in leading up, across, and downstream with peers and partners

- You are a self-starter with the ability to identify, prioritize, and help the team focus on the tasks that drive the most value

- High-level problem solver with strong attention to detail and dedication to excellence

- Excellent oral and written communication skills including meeting facilitation

Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire, unless otherwise required by law. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.