Manager, Lifecycle & Retention

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Manager, Lifecycle & Retention in United States.

This role is an opportunity to build and scale a full lifecycle and retention engine within a fast-growing creator commerce environment. You will own how shoppers are activated, engaged, and retained across their journey, turning first-time buyers into long-term, high-value customers. Working at the intersection of marketing, product, and data, you will design automated journeys that meaningfully improve customer experience and business performance. The position is highly hands-on, requiring both strategic thinking and strong execution capability. You will work with large-scale user data and evolving product systems, shaping how lifecycle marketing is defined from the ground up. This is a high-impact role for someone who thrives in fast-paced, test-and-learn environments and wants end-to-end ownership.

• Own the end-to-end shopper lifecycle strategy, including onboarding, activation, engagement, retention, and win-back initiatives to maximize customer lifetime value.
• Build and optimize automated lifecycle campaigns such as browse abandonment, cart abandonment, post-purchase flows, re-engagement, VIP nurturing, and loyalty communications across email, push, and in-app channels.
• Develop segmentation strategies to target key user groups such as high-value buyers, referral-driven users, discount-sensitive shoppers, and lapsed customers.
• Design and implement lifecycle messaging for loyalty programs, including tier-based communications and engagement strategies across customer segments.
• Establish A/B testing frameworks, define performance KPIs, and continuously monitor and report results using analytics tools such as Amplitude and Looker.
• Collaborate closely with Product, Engineering, and Growth teams to implement event tracking, trigger-based messaging, and data-driven customer journeys.
• Coordinate lifecycle communications with broader marketing initiatives such as brand campaigns and new collection launches.

Requirements:

• 5–7 years of experience in lifecycle marketing, CRM, or retention roles within D2C, e-commerce, or consumer marketplace environments.
• Proven experience building automated lifecycle flows from concept to execution, not just optimizing existing campaigns.
• Hands-on experience with loyalty or VIP program design, launch, or scaling.
• Strong proficiency in lifecycle marketing tools such as Klaviyo; experience with Braze, Iterable, or Salesforce Marketing Cloud is a plus.
• Data-driven mindset with experience defining KPIs, running experiments, and building scalable testing frameworks.
• Ability to work in fast-paced, ambiguous environments with a high level of ownership and autonomy.
• Strong communication skills with the ability to translate business needs into technical requirements for cross-functional teams.
• Bonus: experience in beauty, fashion, creator economy, in-app messaging, or analytics tools such as Amplitude, Looker, or Snowflake.

Benefits:

• Medical and dental coverage with significant employer contribution.
• Equity participation in the company.
• Flexible PTO policy, including birthday PTO.
• 14 weeks of parental leave.
• Wellness, social, technology, and learning & development stipends.
• 401(k) program with employer contribution.
• Access to fitness and wellness membership programs.
• Company retreats and team-building experiences.
• Opportunity to monetize your influence through a personal creator page.
• Dynamic, fast-paced environment with strong ownership and growth opportunities.