Manager, Marketing Analytics

At Motive, we are driven by insights. The Marketing Analytics team is responsible for providing the data, measurement methodology, insights and self-serve tools to enable the marketing team to deliver business impact.  You will partner cross functionally with our data platform, marketing operations, paid media, organic growth, sales, and web teams to deliver insights that drive action. In this role, you will analyze data to shape acquisition strategy, uncover opportunities for business growth, and communicate recommendations at all levels of the organization. You will address complex, interesting, and impactful questions that help Motive better understand the dynamics that drive our business.

This role is remote and based in the US.

As a bonus, you’ll be able to embed yourself deep in the world of the physical economy and help understand the forces that govern it.

• Lead a small team of analysts focused on providing data, reporting, and strategic insights to teams within the Marketing Org
• Conduct advanced analysis (writing SQL, building dashboards in Tableau) and identify opportunities for growth and optimization
• Help track the performance of marketing programs, including defining and measuring KPIs like CAC, LTV, ROAS, marketing-influenced pipeline, conversion rate etc.
• Translate insights into meaningful business recommendations. Support acquisition initiatives like lead scoring, nurturing, triggering, and experimentation.
• Deeply understand our business and our marketing opportunities and turn them into quantitative problems we can solve.
• Instead of just running the numbers; interpret what they mean and communicate them clearly to both technical and non-technical audiences to influence how we operate.
• Partner with our BI team to define requirements for data assets and data-driven solutions that improve accuracy and efficiency and drive optimal decision-making

• 5+ years of experience with advanced analytics of any type
• 2+ years of experience with marketing measurement and analytics preferred
• 2+ years of experience managing a team
• Advanced SQL capabilities 
• Excellent ability in data visualization / dashboarding tools such as Tableau
• Bachelor’s degree in Business, Economics, or similar field, focused experience or education in areas like analytics, consulting, data science, and statistics.
• Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions.
• Experience with marketing, revenue or go-to-market analytics such as attribution models, forecasting, pipeline analytics, conversion rate diagnostics, retention, cross sell and upsell analytics, experimentation and optimization.  
• Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others
• Masters Degree in a relevant field or MBA a plus, but not required

The compensation range for this position will depend on where you reside. Motive uses three geographic zones to determine pay range: Zone 4 (workers who live in San Francisco), Zone 3 (workers who live in select U.S. metropolitan areas: Los Angeles, San Diego, New York City Area, Seattle, Washington D.C.), and Zone 2 (workers who live elsewhere in the United States). For this role, the compensation ranges are: 

USA4: 130,000 / 162,500 / 195,000

USA3: 117,000 / 146,500 / 176,000

USA2: 104,000 / 130,000 / 156,000 

Your compensation may be based on several factors, including education, work experience, and certifications.  Motive offers benefits including health, pharmacy, optical and dental care benefits as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting https://www.comparably.com/companies/motive/perks-and-benefits