Lowe’s

Manager Media Analytics

Reposted 10 Hours Ago

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Mooresville NC USA

Hybrid

Senior level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

The Manager Media Analytics leads media performance strategy translating data into actionable insights to optimize marketing outcomes and guide investment strategies.

Summary Generated by Built In

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Manager Media Analytics leads the measurement optimization and insight development for Lowe's enterprise media investments across all channels including TV digital social search and retail media.
This role translates complex data into clear actionable insights that guide marketing strategy improve campaign effectiveness and connect media performance to Lowe's omnichannel business outcomes.
The Manager partners closely with Media Strategy & Planning Channel Activation Finance Data Analytics and Data Science to ensure Lowe's media investments deliver measurable business value.
What You Will Do

Drive enterprise-wide media performance strategy establishing success frameworks and identifying opportunities to enhance media efficiency and return on investment (ROI).
Translate media performance insights into strategic recommendations that directly inform business outcomes such as sales growth customer acquisition and traffic generation.
Influence budget allocation optimization decisions and investment strategies through close partnership with Media Strategy Planning and Activation leaders.
Oversee and evaluate the design and outcomes of A/B tests and media experiments to ensure rigor and relevance in measuring incremental impact.
Guide collaboration with Data Analytics and agency partners to advance marketing mix modeling (MMM) and attribution methodologies that support enterprise decision-making.
Champion the development and governance of dashboards and scorecards with Data Analytics and Data Science teams ensuring consistent visibility into performance across paid media channels.
Communicate and advise senior leadership and cross-functional stakeholders with strategic insights and clear narratives that drive informed decision-making.
Lead coach and elevate a team of media analysts fostering a high-performance culture of analytical rigor innovation and data storytelling.
Build strategic partnerships with internal and external media partners to align measurement frameworks strengthen data quality and enhance insight delivery across the enterprise.

Minimum Qualifications

Bachelor's degree in Analytics Marketing Statistics Business or a related filed or equivalent years of experience in lieu of education requirement if applicable
5 years Marketing Media or Related Experience
5-8 years of experience in media analytics marketing performance or marketing science
1-3 years of leadership experience
Strong understanding of modern digital media and traditional media ecosystems (demand-side platforms (DSPs) advertising servers (ad servers) social media search television (TV) radio etc.).
Expertise in reporting and visualization tools (Tableau Power BI or Looker).
Proficiency in Excel; working knowledge of SQL or equivalent query languages.
Demonstrated ability to translate data into strategic recommendations for senior audiences.
Strong project management and communication skills.
Proven experience leading analysts and managing cross-functional initiatives.

Preferred Skills/ Experience

Experience in a retail home improvement or CPG environment.
Familiarity with marketing mix modeling (MMM) multi-touch attribution (MTA) and incrementality testing.
Experience working in a matrixed enterprise environment with multiple stakeholder groups.
Strong data storytelling and presentation skills with the ability to simplify complex insights.

About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300000 associates and operates over 1700 home improvement stores 530 branches and 130 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

Top Skills

Excel

Looker

Power BI

SQL

Tableau

What the Team is Saying

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.