Manager of Paid Digital Marketing

Rachio is a mission-based startup advancing the smart home outside, through conservation and connection. A category leader within the smart home industry, Rachio creates innovative technology and solutions that enliven the outside space of any home through exceptional products, data-driven personalized recommendations and an unmatched user experience. Together, the Rachio community has saved *50 billion* gallons of water - and counting.

Rachio seeks a Manager of Paid Digital Marketing to own the strategy, execution, and optimization of paid, and at times, unpaid acquisition programs. You will be focused on growing Rachio’s revenue across its consumer channels by optimizing and expanding Rachio’s buyer journey and multi-touch attribution models to inform high-impact experiments, drive key insights, and opportunistically manage spend based on true ROI.

In this role you will have great autonomy and the direct impact of your work will be clear for the business. You will work in alignment with leadership to execute Rachio’s paid search and social platform strategy, and increase visibility of those decisions across stakeholders. In addition, you will partner closely with key stakeholders to define and tackle improvement opportunities. This is a highly unique opportunity to take on ownership and help drive the next wave of growth at Rachio.

• Define strategy, execute, manage, and efficiently scale Rachio’s acquisition programs, both online and offline, providing immediate impact on paid search and social campaigns
• Own the customer acquisition function, including setting short- and long-term strategy, forecasting growth, providing business updates, and budget planning and allocation
• Help define and continually refine Rachio’s multi-touch, multi-channel attribution model to inform ROI-based decisions and support mapping Rachio’s buyer journeys
• Design and run high-impact tests to drive key customer insights and optimize acquisition funnels
• Collaborate with Rachio’s content and creative teams to iteratively produce high-performing ads and landing pages, informed by customer segmentation research, other data and past results
• Independently monitor, analyze, and report on KPIs and performance trends; report on true incremental impact of experiments and campaigns
• Compile industry research, competitive landscape information, information about new tools, and benchmarking, and produce actionable recommendations
• Leverage data from and partner with internal teams to find strategic insights that drive customer acquisition
• Manage relationships with external vendor partners
• Be an expert on Rachio brand including strategic landscape, consumer feedback loops, brand and user analytics, and competitive positioning

• Minimum of 3 years of experience in results-oriented digital direct-response marketing managing acquisition programs at a startup, ecommerce company, or digital media agency
• Broad and deep knowledge of paid social, search, display, and shopping; ability to develop SEM strategy and implement in collaboration with internal and/or agency teams
• Fluency with Facebook Ads Manager, Google Adwords, Amazon AMS, Google Analytics, Facebook Attribution and other digital marketing platforms; expertise with Excel; working knowledge of email marketing platforms, proficiency in SQL, and Tableau (or other BI tools) is a plus
• Obsessive customer focus; desire to understand the channels in which the customer is consuming media, interacting with our messaging in various channels, and how best to position our brand and capture attention and interest
• Intensely data driven; persistent hunger to analyze and improve performance
• Critical and creative thinker; can dive multiple levels deep to solve tough problems
• “Owner’s” attitude; tackles problems through to solutions and has an ability to work both independently and across functions
• Curious, nearly to a fault; your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
• Unwaveringly objective; you represent the voice of the consumer, especially when learning is counter to initial hypotheses or prior learning  
• Skilled data storyteller; you are comfortable weaving together disparate sources of information into a holistic story with strong recommendations based on trends and consumer facts
• Strong quantitative analytical skills; an understanding of the statistical basis for A/B testing
• A continual learner; always seeking to improve yourself, your team, and the world around you
• Exceptional verbal and written communication and collaboration skills, at all levels of the organization
• Thrive in working flexibly and efficiently, and both providing and receiving direct, honest, and supportive feedback
• Exceptional ability to collaborate well with others across all levels of the organization.

• The salary range for this role is $90,000 - $110,000
• Stock options

• This is a remote position
• Infrequent travel (4-6 times per year) for in-person meetings and conferences
• You must be legally authorized to work in the US

• Insurance: 
• Medical, dental, and vision insurance -- premiums are 100% paid for employees and 60% paid for dependents, based on company sponsored plans.
• Employer paid Basic Life and AD&D insurance
• Optional benefits include: short term disability & long term disability, pet insurance, and more!
• Time Off: Unlimited PTO, 10 paid sick days per year, Empathy Leave, and paid Parental Leave
• Retirement: 401(k) plan with a company match
• Paid Travel: Rachio is a remote company, headquartered in Denver, CO. We host company events with paid travel to & from Denver 

• Professional Development: Employees receive an annual stipend to put towards furthering their education and career growth

• Work From Home: Employees receive a monthly stipend to put towards enhancing their remote work experience

• Relaxed dress code: Wear what makes you feel most comfortable working at Rachio

• Start with Empathy: We listen with the intent to understand, not simply to respond. We assume positive intent, and remember that at the end of the day we are all human and on the same team. 

• Fail Strategically: We view the unknown as an opportunity to learn and therefore grow. We encourage and support each other in taking risks and testing the status quo. We bias towards action, look for early feedback, and take the time to openly share learnings with the team. 

• Participate & Commit: We believe that the best decisions are made when we show up fully. We challenge assumptions, discuss the data, and ask the hard questions. Decision-makers protect the time to collaboratively explore and welcome wild and unconventional ideas. In the end, everyone may not agree with the final decision, but they feel heard and are committed to the path forward. 

• Delight to Sustain: We believe that our customers don't have to compromise to be sustainable. Our first priority is to provide a delightful experience that adds value to their lives while creating a better future for our planet. 

• Please apply via our careers page 

• A cover letter is required

Studies show that women and people of color are less likely to apply to jobs if they don’t meet every listed qualification. Here at Rachio, we care about your ability to get the job done more than how you gained your experience. If you are hesitant to apply but feel you can excel in the role with your experience, we want to see your application!

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.