Manager, Paid Social

Title: Manager, Paid Social
Classification: Exempt
Benchmark: Marketing, Individual Contributor
Department: Marketing
Reports to: Director, Growth Marketing
Direct Reports: N/A
Type: FT, Remote
Position Overview: As the Manager of Paid Social, you will be responsible for the strategic and day-to-day management of our paid social campaigns across platforms like Facebook/Instagram, TikTok, and emerging social channels. You will focus on driving performance marketing initiatives to hit key ROI targets while leading paid creative strategy, collaborating cross-functionally, and overseeing vendor relationships.
You'll develop and execute campaigns that align with the brand's goals and performance objectives. By leading a robust "test and learn" framework, you'll optimize campaigns, surface valuable insights, and ensure that creative assets meet brand standards and deliver high-impact results.
Key Responsibilities:

• Account Management:
  • Own the day-to-day management and optimization of paid social campaigns for platforms such as Facebook/Instagram and TikTok. Focus on performance marketing to achieve CAC targets.
  • Build and implement a "test and learn" framework to continuously improve campaign performance, refine targeting, and drive results.
  • Provide forward-thinking leadership on paid social trends, emerging strategies, and performance metrics that can influence broader business objectives and inform other marketing efforts.
  • Own and manage vendor relationships for relevant channels, ensuring smooth execution of campaigns and timely delivery of assets.
• Creative Strategy & Development:
  • Lead the creative development process in collaboration with internal teams and external agencies. Use customer, cultural, and performance insights to drive compelling creative that resonates with our target audience.
  • Oversee the entire creative process, from concepting to final asset delivery. Ensure all creative aligns with brand standards and performance goals while being tailored to platform-specific needs (e.g., Meta, TikTok).
• Cross-Team Collaboration:
  • Partner with the e-commerce team, product teams, and other key stakeholders to coordinate large-scale testing, product launches, and cross-channel execution.
  • Share insights, best practices, and learnings with internal teams to ensure alignment and maximize campaign effectiveness across different marketing channels.
  • Collaborate with the creative and marketing teams to ensure all assets and campaigns are optimized for performance and strategically aligned with business goals.
• Reporting & Analytics:
  • Utilize reporting tools like Motion, Haus, and Heap to track and analyze performance across campaigns, creatives, and channels.
  • Report key performance insights and make actionable recommendations to improve performance and drive continued growth.
  • Design and implement incrementality tests to accurately measure the true impact of paid social campaigns, ensuring that optimizations are driving genuine, incremental growth.

Qualifications:

• Experience:
  • 3+ years of experience in digital advertising, with a focus on paid social media platforms (Facebook/Instagram, TikTok, etc.).
  • Strong agency and client-side experience, with a deep understanding of the intricacies and dynamics of each.
  • Proven track record working with digital-first brands, especially those with a strong e-commerce presence.
• Skills:
  • Strong analytical and quantitative skills, with the ability to interpret data and derive actionable insights.
  • Strong creative acumen, with experience leading and optimizing creative development processes that drive performance.
  • Expertise in building and implementing a "test and learn" framework to optimize campaigns for performance and growth.
  • Ability to translate data into strategic recommendations and actionable plans for future campaigns.

Why You'll Love This Role:

• Lead high-impact paid social campaigns for a rapidly growing, digital-first brand.
• Play a critical role in shaping creative strategy while working closely with a talented, cross-functional team.
• Drive continuous learning and improvement through data-driven decisions and a "test and learn" approach.
• Own and manage relationships with key agencies and vendors, ensuring seamless execution and performance.

As a company rooted in nature, we deeply understand the benefits of diversity. We work to build a culture that attracts a diverse mix of talented people to help us bring lawn care out of the dark ages. We are committed to building a diverse, vibrant team that brings determination and passion to our work everyday.