Manager Performance Marketing Brandformance

Airwallex

Manager Performance Marketing Brandformance

Reposted 6 Hours Ago

Hiring Remotely in San Francisco CA USA

Remote or Hybrid

Senior level

Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI

Do the most ambitious work of your career. Airwallex is building the future of global banking.

The Role

As Manager of Performance Marketing you'll develop strategies to enhance brand awareness and drive measurable business outcomes through multi-channel campaigns and analytics.

Summary Generated by Built In

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide - including Brex Rippling Navan Qantas SHEIN and many more - with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.
Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and you're motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here you'll tackle complex high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're looking for a strategic creative and data-driven marketing leader to bridge brand storytelling with measurable performance outcomes.
As the Manager of Performance Marketing Brandformance you'll own campaigns that elevate brand awareness while driving tangible business results - from engagement and lead generation to pipeline and ROI. You'll partner across brand creative and growth teams to design campaigns that blend emotion with precision: shaping perception while delivering measurable efficiency.
This role is ideal for a marketer who not only understands the power of storytelling but can transform upper-funnel channels into down-funnel performance engines proving impact through metrics like CAC pipeline and LTV:CAC efficiency.
This role is based in San Francisco.
Responsibilities:

Develop and execute brandformance strategies that connect upper- and lower-funnel goals across paid social video display and emerging channels.
Create full-funnel frameworks that evolve brand channels into performance levers - reducing CAC and improving conversion efficiency.
Define KPIs that bridge brand health and business impact including aided awareness engagement rate conversion rate and pipeline contribution.
Partner with Brand Product Marketing and Performance Media to align messaging audiences and creative across the funnel.
Build testing roadmaps for creative targeting and content sequencing to improve resonance and drive action.

Lead multi-channel campaign planning and execution across LinkedIn Meta YouTube CTV Linear TV and programmatic channels.
Manage campaign setup pacing and budget allocation to deliver efficiency across both awareness and acquisition metrics.
Build and optimize always-on upper-funnel campaigns that directly influence down-funnel performance - leveraging data-driven creative and sequential messaging.
Collaborate with creative partners to evolve brand assets based on engagement conversion and CAC insights.
Ensure tracking and UTMs are implemented correctly across all campaigns for accurate attribution and reporting.
Partner closely with Data Science to measure incrementality of every initiative including how to best plan for halo.

Partner with analytics and data teams to unify brand and performance measurement - from impression share and reach to MQLs pipeline and CAC.
Run brand lift incrementality and efficiency analyses to quantify the ROI of upper-funnel investments.
Create and maintain dashboards (Looker Tableau GA4) visualizing both brand health and down-funnel impact.
Translate insights into actionable creative and channel optimizations that enhance ROI over time.

Collaborate with Brand Product Marketing and Growth to ensure creative and media align to the customer journey.
Partner with Regional and Global Marketing teams to adapt brandformance frameworks for local markets.
Work with Finance RevOps and Analytics to monitor performance against CAC and pipeline goals.
Act as the bridge between creative storytelling and data-driven optimization advocating for performance-backed brand growth.

Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.
Minimum qualifications:

5+ years of experience in performance or brand marketing ideally within a B2B SaaS or fintech environment.
Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers - improving CAC and efficiency.
Strong understanding of paid media ecosystems incrementality measurement brand lift search lift geoX experiments and direct hands-on success with halo lift strategies
Ability to balance brand strategy with performance rigor translating creative ideas into measurable results.
Exceptional analytical skills - experienced in interpreting media data and connecting it to pipeline and ROI.
Excellent communication and stakeholder management skills across creative marketing and analytics functions.
Bachelor's degree in Data Science Econometrics Business Analytics.

Preferred qualifications:

Experience running integrated brand-to-demand campaigns across multiple geographies.
Familiarity with multi-touch attribution (MTA) MMM and lift testing frameworks.
Understanding of AI and automation workflows for creative optimization and content scaling.
Strong grasp of CAC LTV and ROI modeling to guide investment decisions.
Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won).
Hands-on familiarity with Marketo Looker SQL Salesforce and offline conversion tracking workflows.
Demonstrated analytical strength - comfortable with bid modeling forecasting and performance attribution.
Exceptional leadership communication and stakeholder management skills.
Multi-lingual and particularly Mandarin or Cantonese.
MBA Degree is a plus.

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We don't regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.
#BI-Hybrid

Skills Required

5+ years of experience in performance or brand marketing ideally within a B2B SaaS or fintech environment
Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers
Strong understanding of paid media ecosystems and measurement strategies
Exceptional analytical skills and ability to interpret media data
Bachelor's degree in Data Science Econometrics Business Analytics

What the Team is Saying

Airwallex Compensation & Benefits Highlights

Healthcare Strength—Medical dental vision short- and long‑term disability and basic life insurance are explicitly included alongside confidential mental‑health support through Modern Health and related resources. Named carriers and multiple plan options indicate breadth beyond baseline coverage.
Leave & Time Off Breadth—U.S. roles state 20 paid vacation days plus 12 paid company holidays with additional items like birthday leave and three paid volunteer days highlighted. PTO sick leave and bereavement leave are also referenced as part of a generous time‑off approach.
Equity Value & Accessibility—Equity via RSUs is presented as a meaningful part of total compensation with annual equity refreshes and bonus eligibility noted in employer materials. Mentions of liquidity opportunities for vested shares further reinforce perceived long‑term value.

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The Company

2000 Employees

Year Founded: 2015

What We Do

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide – including Brex Rippling Navan Qantas SHEIN and many more – with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale. Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career join us.

Why Work With Us

Airwallex was founded by people told their idea was unreasonable and we've hired that way ever since. We move fast think globally and give you ownership from day one. If you want to pioneer global finance at scale alongside the ambitious let's talk.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At a global level we have a strong in-office culture. We’ve invested in world-class office space in hub cities around the world. We see the benefits of in-person conversation mentoring and knowledge-transfer as vital to our long-term success.

Typical time on-site: Not Specified