Lowe’s

Manager Promotional Strategy

Posted 6 Hours Ago

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Mooresville NC USA

Hybrid

Senior level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

The Manager of Promotional Strategy develops and manages promotional plans leads a team communicates with stakeholders and analyzes promotional impacts to improve efficiency and effectiveness.

Summary Generated by Built In

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The primary purpose of this role is to develop actionable quarterly promotional plans using GTM calendar and promo and pricing frameworks that are then cascaded to the relevant category and promotional planning teams. This position is responsible for ensuring Lowe's top planned promotions for DIY and Pro are appropriately captured aggregated summarized and communicated to campaign teams and other marketing stakeholders. This includes responsibility for closing identified gaps in the plan and driving the process to ensure appropriate communication between category and promo planning merchants and other cross-functional partners. This role is charged with continuously monitoring the competitive promotional landscape and recommending pivots / adjustments to the plan based on findings. The Manager will run a small team and will be responsible for providing leadership mentorship and guidance to help them achieve their best. To be successful this role will build sustain and influence leaders within the marketing organization and will communicate regular status updates.
What You Will Do

Manage 1-3 Sr. Analysts who work closely with marketing campaign teams to build highly effective promotional plans for prioritized events and customer cohorts.
Be responsible for creating and delivering top promo / doorbuster recommendations in service of major planning milestones with category and promo planning and merchandising teams.
Examine and streamline promo planning and measurement work flows and processes to increase efficiency in partnership with marketing merchandising ops tech and finance teams.
Ensure that promotional plans are implemented measured and monitored effectively and efficiently through proprietary and third-party tools analysis and reporting.
Leverage promo data category data and competitive data to identify actionable insights that inform go to market plans and pivots. Responsible for event promo gap analysis that are shared with category and promo planning teams to work back with merchandising.
Gather competitive promo intelligence; publishes weekly insights/findings to Sr. Manager.
Partner with finance to analyze monitor and report out on the impact of promotional strategies against goals and objectives both quarterly and annually.
Identify opportunities for new/different - promo innovation. Works with Sr. Manager and Director to prioritize opportunities for test and learn.

Minimum Qualifications

Bachelor's degree Business Administration Finance Marketing Statistics or related field or equivalent years of experience in lieu of education requirement if applicable
5 Years Marketing Merchandising or related experience
3 Years Brand or integrated marketing leadership experience for consumer brands or retailer
3 Years Experience running a P&L and/or working alongside P&L owners
3 Years Working cross-functionally

Preferred Skills/Education

3 Years Leading brand or category work at a retailer or CPG company

About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.