Marketing Analytics Specialist

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

About Lingo

Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers - such as glucose, ketones, and lactate - to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health.

The opportunity

Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.

This position works out of our Bay Area, Austin, Bend, or Orlando location in Lingo.

As a marketing analytics specialist, you will be responsible for enabling all marketing teams to grow their results faster via experimentation. You will conduct market research, analyze market data, and identify consumer behaviors and trends. Based on your analyses, you will make recommendations and provide launch strategies to increase firm profitability. Working in close partnerships with each team, as an analytical expert, you will advise on implementation tactics and help implement proper experiments. You will also provide strategic insights and recommendations based on quantitative research into web flows, user segmentation, and marketing channel data.

What you'll do

• Research consumer and market trends, target demographics, and competing brands
• Design and implement market and consumer surveys
• Advise on measurement and goal setting and implement reporting mechanisms
• Gather, analyze, and interpret marketing data
• Prepare detailed reports on consumer behavior and competitors' activities, outcomes, and sales
• Monitor customer bases and identify new ones
• Forecast future market, consumer, and sales trends
• Inform and develop marketing strategies with the marketing team
• Develop and champion a vision for data-driven marketing and drive the adoption of best practices

Qualifications

• 3+ years of relevant experience in marketing analytics
• Solid experience and expertise using Google Analytics, Google Tag Manager, Tableau, Google Data Studio, or other data visualization tools
• Expertise in performance marketing and paid advertising analysis
• Passion working cross-functionally with marketing and product teams to connect information and provide actionable insights for key decision making
• Strong analytical skills and an eye for detail
• Strong written and verbal communication skills
• University degree in analytics, marketing, business intelligence, or similar disciplines

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

Divisional Information

Diabetes

We're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

The salary for this role is between:

N/A

JOB FAMILY:

Product Development

DIVISION:

CHMN Office of the Chairman

LOCATION:

United States > Alameda : 1360-1380 South Loop Road

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf