Marketing Automation Specialist - Remote
Job Description
People-powered
Quadient helps people connect with what matters, thanks to solutions that enable our customers to create meaningful and personalized interactions. Want to commit your talent to an organization that truly values your contribution? Looking for a place where you can be a game changer, innovate, and unleash your true potential? We call it: The Power Of You.
Summary:
Quadient is looking for a highly motivated, creative thinker who has hands-on experience using email automation platforms (preferably Eloqua) to join our North American demand generation team.
The Digital Marketing Specialist will be responsible for designing, developing, executing, and measuring email campaigns that support Quadient's digital sales programs for our Mail Related Solutions (MRS) in North America. The person will help segment customer database, create email journeys, optimize campaign performance, implement A/B testing scenarios, and report on campaign performance.
Title - Marketing Automation Specialist
Location - Eastern Time zone, US
ABOUT QUADIENT®
For thousands of customers around the world, Quadient is the driving force behind providing meaningful customer experiences, helping our customers create personalized interactions and make meaningful connections. We simplify the connections between people and what matters. Quadient. Because Connections Matter.
Summary:
Quadient is looking for a highly motivated, creative thinker who has hands-on experience using email automation platforms (preferably Eloqua) to join our North American demand generation team.
The Marketing Automation Specialist will be responsible for designing, developing, executing, and measuring email campaigns that support Quadient's digital sales programs for our Mail Related Solutions (MRS) in North America. The person will help segment customer database, create email journeys, optimize campaign performance, implement A/B testing scenarios, and report on campaign performance.
Responsibilities:
Your attributes:
Your Experience:
What We Offer
We celebrate our shared commitment to great work - and to each other. As a diverse collective of thinkers and doers, we are continuously inspiring innovation.
We Are EPIC!
Empowerment - embrace and drive change
Passion - determined to drive customer success
Inspiration - lead by example and constantly innovate
Community - collaborate like crazy
What our employees say about working at Quadient
https://careers.quadient.com/global/en/andrew-s-story
https://careers.quadient.com/global/en/jaker-s-story
https://careers.quadient.com/global/en/corinne-s-story
Comprehensive benefits, discount, wellness and work-life balance programs, along with various diversity/inclusion/empowerment groups. If working for an inclusive company whose culture is based on collaboration, then apply to find out more!
Quadient does not accept unsolicited resumes from headhunters, recruitment agencies or fee based recruitment services.
The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Quadient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
#LI-AG1
Quadient helps people connect with what matters, thanks to solutions that enable our customers to create meaningful and personalized interactions. Want to commit your talent to an organization that truly values your contribution? Looking for a place where you can be a game changer, innovate, and unleash your true potential? We call it: The Power Of You.
Summary:
Quadient is looking for a highly motivated, creative thinker who has hands-on experience using email automation platforms (preferably Eloqua) to join our North American demand generation team.
The Digital Marketing Specialist will be responsible for designing, developing, executing, and measuring email campaigns that support Quadient's digital sales programs for our Mail Related Solutions (MRS) in North America. The person will help segment customer database, create email journeys, optimize campaign performance, implement A/B testing scenarios, and report on campaign performance.
Title - Marketing Automation Specialist
Location - Eastern Time zone, US
ABOUT QUADIENT®
For thousands of customers around the world, Quadient is the driving force behind providing meaningful customer experiences, helping our customers create personalized interactions and make meaningful connections. We simplify the connections between people and what matters. Quadient. Because Connections Matter.
Summary:
Quadient is looking for a highly motivated, creative thinker who has hands-on experience using email automation platforms (preferably Eloqua) to join our North American demand generation team.
The Marketing Automation Specialist will be responsible for designing, developing, executing, and measuring email campaigns that support Quadient's digital sales programs for our Mail Related Solutions (MRS) in North America. The person will help segment customer database, create email journeys, optimize campaign performance, implement A/B testing scenarios, and report on campaign performance.
Responsibilities:
- Participate in the planning, design, and execution of digital sales programs (churn, acquisition, lead generation).
- Hands-on development and execution of journey-based marketing campaigns including segmentation, list management, campaign flow, email creation, testing, and tracking.
- Build scalable processes that adhere to best practices in marketing automation and lead generation while ensuring compliance with all relevant domestic and international legislation (e.g., GDPR, CASL, CAN-SPAM).
- Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).
- Work to minimize list decay and unsubscribes while increasing productivity of email sends.
- Contribute to the management and ongoing refinement of prospect and client databases.
- Cross functional collaboration with multiple teams to ensure that campaigns are executed on time and without impact to other programs.
- Coordinate with Marketing Operations to develop processes for intelligent chatbot implementation.
- Proactively identify automation opportunities and deliver robust chatbot functionalities that streamline and enhance the customer experience.
- Share and adapt best practices within the global demand generation team.
Your attributes:
- Effective oral and written communication skills.
- Strong organizational and time management skills.
- Able to work independently and as part of a team.
- Eloqua certification preferred (Campaign Execution Master or Marketing Operations Master)
- Hands on experience with other marketing tech/applications is an asset (i.e. Marketo, Pardot, SalesLoft, InsideSales.com, Salesforce.com, Drift. etc.)
- An aptitude to learn new technology quickly.
- A solid understanding of database management and digital marketing best practices.
- Detail-oriented and an excellent problem-solver. Can multi-task and juggle overlapping priorities.
- A can-do attitude with the ability to identify problems and find creative solutions independently.
Your Experience:
- A relevant bachelor's degree, college diploma or equivalent experience.
- 3-5 years experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
- 3-5 years experience building large-scale email journeys, inclusive of strategy, execution, and reporting.
What We Offer
We celebrate our shared commitment to great work - and to each other. As a diverse collective of thinkers and doers, we are continuously inspiring innovation.
We Are EPIC!
Empowerment - embrace and drive change
Passion - determined to drive customer success
Inspiration - lead by example and constantly innovate
Community - collaborate like crazy
What our employees say about working at Quadient
https://careers.quadient.com/global/en/andrew-s-story
https://careers.quadient.com/global/en/jaker-s-story
https://careers.quadient.com/global/en/corinne-s-story
Comprehensive benefits, discount, wellness and work-life balance programs, along with various diversity/inclusion/empowerment groups. If working for an inclusive company whose culture is based on collaboration, then apply to find out more!
Quadient does not accept unsolicited resumes from headhunters, recruitment agencies or fee based recruitment services.
The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Quadient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
#LI-AG1
Date Posted
08/11/2022
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