Marketing Campaign Manager

Correlation One is an education technology company who is building the workforce development platform of the future. 

We close skill gaps for enterprises, governments and individuals, while empowering disenfranchised segments of the workforce. By providing training-to-job programs that are 100% free for learners, we eliminate traditional barriers to opportunities. We are committed to helping enterprises like Amazon, Walmart, Prudential, Citadel, Citi, Johnson & Johnson, Target, Morgan Stanley, EY and others reskill their workforces to prepare them for the jobs of tomorrow. We build community-oriented, jobs-first learning experiences that offer a human touch and leverage technology to create best-in-class outcomes for everyone. 

Each program is taught by industry leaders and experts, professors and teaching assistants, delivered virtually to cohort-based learning communities. We currently run over 12 types of programs for 12,000+ learners each year in 10+ countries, and we plan to grow 5-10x in the next two years. 

Correlation One is proud to be ranked #6 in LinkedIn's Top Startups 2022 list and a Fast Company’s World Changing Idea winner. Join us as we build the workplace development platform of the future! 

Your impact 

Correlation One seeks a Marketing Campaign Manager to join our growing marketing team. The role will support the new business sales pipeline through demand-generation programs and tactics.

The ideal candidate is experienced in B2B marketing and is an analytical yet creative hands-on marketer with a passion for demand generation.

They are highly collaborative and have a solid track record of planning, building, and managing B2B marketing campaigns targeting enterprise decision-makers. They’re excited by the challenge of working cross-functionally in a fast-paced, hyper-growth, remote-first environment. 

The Marketing Campaign Manager will partner closely with the marketing and sales teams to drive awareness, demand, pipeline, and bookings. This role reports to the Sr. Director of Growth Marketing. This is a remote position with the ideal candidate on the US East Coast.

A day in the life 

• Strategize, execute, and optimize data-driven demand generation campaigns that result in sales pipeline and revenue for firmographic-defined market segments.
• Develop and deploy integrated marketing campaigns, including strategy ideation, internal team alignment, segment definitions, email nurture creation, ownership of  top-of-funnel virtual events, and measuring results.
• Apply a “fail fast” mindset to marketing campaigns to learn continuously by conducting experiments regularly.
• Partner with other marketing team members to build persona-based buyer journeys.
• Ensure proper messaging, timing, and execution of multi-channel campaigns.
• Collaborate with SDRs on top-of-funnel campaigns.
• Autonomously develop marketing automation assets required for engaging and converting prospects across the buyer journey, including emails, landing pages, and more.
• Provide ongoing reporting and insights for stakeholders.
• Define processes where needed and document them for the team.

Your expertise 

• 3+ years of experience and a proven track record in developing and executing multi-channel campaign roadmaps in a B2B environment (experience targeting enterprise companies is essential).
• Experience using marketing data to make intelligent decisions that lead to positive outcomes.
• A strong understanding of the needs of senior enterprise decision-makers.
• Proven experience working autonomously and delivering hands-on results (remote-first experience is highly desirable).
• Strong hands-on experience in marketing automation platforms (HubSpot preferred) without a centralized marketing ops team.
• Experience working with Salesforce as a marketing user.
• Experience working in a B2B software marketing team
• Experience with running A/B tests, designing experiments, and analyzing campaign results.
• Proficiency in Google Workspace tools, particularly Google Sheets.
• Strong project management, organizational, and communication skills.
• Strong attention to detail and ownership of work.

Where you are

• This role is remote, with the ideal candidate being located on the US East Coast. We are headquartered in New York City and have office space in Midtown Manhattan.

How we support our people 

• Insurance or subsidies based on country
• Retirement plan based on country 
• Unlimited Time Off, with a minimum time off recommendation 
• 10 company-paid holidays
• Official company-wide holiday for the last week of the calendar year 
• Access to free data skills training through our programs
• A company culture that empowers individuals and embraces diversity through its core mission

The compensation range for this position is specific to location and takes into account the wide range of factors that are considered in making compensation decisions. These factors include (but are not limited to) location, experience, education and skill sets. A reasonable estimate of the current range is $75,000 - 90,000. Please note that the shared range is specific to the United States. The range only reflects the base salary and does not reflect bonus, equity or benefits.

Correlation One’s Commitment 

Correlation One is proud to be an Equal Opportunity Employer and is committed to providing equal opportunity for all employees and applicants. Correlation One provides a work environment free of discrimination and harassment. Employment decisions at Correlation One are based solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.  We encourage applicants to bring their unique skills, experiences, and outlook to our work environment. 

Correlation One is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Correlation One strives to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].