Marketing Campaign Program Manager, K12

Instructure is a global EdTech leader, serving millions of teachers and students around the world. Openness is core to who we are. That's why we partner with over 900 education technology companies in the largest partner community for any LMS.

Instructure also offers a portfolio of products and services designed specifically for other EdTech providers. These unique solutions empower our partners to more quickly build and scale products, deeply integrate them into Canvas LMS, and differentiate products with research-backed proof of impact.

As a Marketing Campaigns Manager for K-12, you live and breathe demand generation. Your primary responsibility is to achieve our pipeline targets set for K-12, by designing and executing strategic campaigns and programs, that drive qualified leads to our Sales team. You are highly organized because you will drive the successful execution and optimization of campaign programs, including emails, direct mail, webinars, advertising, and events, just to name a few. You will juggle project timelines, competing priorities, and manage programs like a pro.

You will also have a chance to flex your creative muscles as well. You will partner with your Portfolio Marketing Manager to develop campaign strategies, identify top channels and messaging, and build programs from scratch that fill the pipeline for our K-12 Sales team.

What you will be doing:

Develop quarterly and yearly campaign strategies and programs to achieve our pipeline goals

Work closely with stakeholders and contributors on the Marketing and Sales teams to drive campaign execution and optimization. These teams include Portfolio Marketing, Events, Customer Advocacy, SDRs, and RSMs. Your goal is to drive the teams, manage the programs to completion, and be responsible for outcomes.

Continually analyze and understand the state of the K-12 pipeline, so you can react and adjust our campaign strategies and plans accordingly.

Analyze campaign results against program, lead, and pipeline goals, so you can optimize where needed.

Become a market expert in K-12 - transcripts and grad verifications, college admissions process, student enrollment and transfers, market conditions, personas, competition, buying cycles/process, and our solutions - in order to drive campaign strategy, create compelling program design and copy, and CTAs that drive engagement. Must be a strategic and executional partner with your assigned Portfolio Marketing Manager.

Own end-to-end coordination/execution of demand gen campaigns including emails, direct mail, webinars, advertising, digital, social, and content syndication.

Develop and manage program timelines and communicate to stakeholders on status. Constantly and consistently update task lists and timelines to maximize your team members’ workload and availability. You will drive programs to completion.

Directly build all aspects of email and webinar campaigns in Marketo and webinar tools (ex. Email, lists/segmentation strategy, upload and configure presentations).

Automate and optimize campaigns and nurturing through Marketo and other channels.

Data management, including segmentation analysis, list management, and lead processes in Salesforce, Marketo, Demandbase, Outreach, and other systems.

Manage external vendors, including program planning, budgeting, deliverables, and timelines, and performance.

What we look for:

Bachelor's degree in Marketing or Business.

10+ years experience in a similar campaign management or demand generation role.

Exceptional attention to detail, highly organized with great project management skills; ability to juggle multiple programs/priorities.

Expert Marketo (or equivalent) experience required; Marketo (or equivalent) certification required.

Experience with marketing tools such as online meetings (WebEx, GoTo Meeting), ABM (Demandbase), and CRM (salesforce.com) required.

Experience in K-12 education, or EdTech highly desired.

Self-starter and proactive mindset, with a passion for building and driving process improvements.

Needs to be a problem solver.

Ability to develop or bring in program management tools and best practices is a huge plus.

Get in on all the awesome at Instructure:

Competitive salary, equity, and 401k 

Medical, dental, disability, and life insurance benefits

HSA program, vision, voluntary life, and AD&D 

Tuition reimbursement

Paid time off, 10 paid holidays, and flexible work schedules 

Lifestyle spending account 

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.